Ever wondered why some service businesses are booked solid while others struggle? It all comes down to reputation management—particularly through online reviews. In this eye-opening conversation, we dive deep into how your Google reviews and online presence can make or break your service business.

The modern marketplace has transformed word-of-mouth marketing. While many business owners claim to thrive on traditional referrals alone, the reality is that today's consumers research every company online before making a decision. As Clay points out, "You can be the best in your market, but if your Google reviews are terrible or non-existent, your phone isn't going to ring." This truth becomes even more crucial in saturated markets where dozens of competitors are vying for attention.

We share our proven strategies for building a robust online reputation, from creating comprehensive Google Business profiles to implementing systems that consistently generate positive reviews. You'll learn exactly how to ask customers for reviews without feeling awkward, how to leverage CRM systems to automate the follow-up process, and why maintaining quality service as you scale is non-negotiable for preserving your hard-earned reputation.

Perhaps most importantly, we discuss how reputation management isn't just about getting jobs today—it's about building a business with transferable value. Many owner-operators mistakenly believe their businesses are worth substantial money, but without systems, reputation, and teams that can operate independently, their companies have limited value to potential buyers. Whether you're just starting out or looking to take your established business to the next level, this conversation provides the blueprint for creating a digital presence that keeps your phone ringing without constant hustling or begging for work.

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