Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.

Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.

Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.

Follow Chris:

🎂Website: https://www.torquepartnership.com/

🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/

🎂Bluesky: https://bsky.app/profile/chris-green.net

Follow Dawn:

🏃‍♀️Website: https://bertey.com

🏃‍♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/

🏃‍♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.social

Follow Jono:

🎮Website: https://www.jonoalderson.com/

🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/

🎮Bluesky: https://bsky.app/profile/jono.id

Follow Myriam:

🐙Neurospicy: https://www.neurospicy.agency/

🐙 Pragm: https://www.pragm.co/

🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/

🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders

00:00 Introduction and Episode Overview

02:32 Introducing the SEO all-stars

04:37 The Future of Search and AI

05:23 Social Contract with Google

11:39 Challenges and Opportunities in SEO

22:29 Legal and Ethical Considerations

27:55 Google's Role and Responsibilities

36:00 Impact of AI on Gen Z and Millennials

36:11 Google's Rethinking Search with AI

36:55 Organisational Commitment to AI

38:47 Challenges for Tool Providers

40:26 The Impact of Multimodal Search

47:13 What is “High Quality Content”?

57:09 Brand Trust and AI Narratives

01:08:12 Google's Market Share and Future

01:11:53 Closing Thoughts

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.

The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.

Chapters

00:00 Introduction

00:16 Google IO Highlights and Initial Reactions

01:03 AI Mode launches in the US

03:34 Challenges and Opportunities with AI Mode

06:13 The Future of Rank Tracking and Personalisation

09:19 AI Agents coming to Google Search

14:54 Ads in AI Mode and AI Overviews

19:44 Deep Search and Content Visualisation

25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?

31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?

33:54 Q&A: How do you think websites whose business model depends on informational content will survive?

42:24 Q&A: How can we navigate this time where execs must focus less on falling traffic & conversions?

43:46 Q&A: What is happening to our understanding of the user? Will we only need to understand how AI reasons, not humans?

50:13 Ashley Segura’s reaction to Google I/O

51:03 Tamara Novitović’s reaction to Google I/O

52:36 Sam Torres’s reaction to Google I/O

54:21 Final Thoughts and Future Discussions

Links

• https://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_M
• https://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/
• https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr
• https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRc
• https://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free.

They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.

The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities.

Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.

Follow Kobi

• Kobi’s digital marketing: https://kobestarr.io/
• Kobi’s podcasts: https://stripped.media/
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
• Bluesky: https://bsky.app/profile/kobestarr.bsky.social
• Instagram: https://www.instagram.com/kobestarr/

00:00 Introduction to Free Keyword Research

01:19 Meet the Guest: Kobe Omenaka

04:13 Kobe's Digital Marketing and Podcasting Journey

07:21 Exploring Free Keyword Research Tools and Strategies

20:47 The Importance of Understanding Customer Language

33:03 Understanding Your Audience

34:16 The Power of Branding

36:25 The Importance of Touchpoints

40:10 Keyword Research and Content Creation

49:53 Community Engagement and SEO

54:16 Kobi’s recommendations

01:03:28 Conclusion and Upcoming Episodes