Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532 Podcast Por arte de portada

Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532

Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532

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 Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision. Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going viral on TikTok, and why she’s more focused on profit and presence than hyper-growth. You’ll also hear her take on platforms like Shopify, Instagram, and Peanut App, and how she uses tech to create more time for real-world customer moments.Get 10% off at Deja Marc with code ATC10. Valid until the end of July (not valid with other discount codes).About your guest:Rosie Collins is the Founder and CEO of Deja Marc Jewellery, a globally recognised brand known for its luxury fingerprint and handwriting-engraved pieces. With a background in advertising and marketing, Rosie launched Deja Marc in 2020 and now shares her expertise in brand storytelling, creative entrepreneurship and purpose-led growth.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we’d love to hear from you. Shoot us an email at hello@addtocart.com.au and let’s chat!If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources: https://addtocart.com.au/Join the ATC Community: https://addtocart.com.au/campus-applicationJoin us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.
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