Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.

Follow Hailey on Instagram @nota.lux

Check out Nota Lux at https://www.notalux.co/

Hire Hailey at https://haileyaitkins.hbportal.co/public/67abb0e317e0e200196c573b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.

This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.

Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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Your built-in business partner is *drumroll* - Google Analytics!

In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.

Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key metrics that truly matter for business success.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.

Find The Modest Company at https://www.themodcosc.com/

Follow Angel @themodcosc

Grab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZ

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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Search is bigger than ever - which means every business owner creating any kind of content online needs to know how to optimize it for great search results. In this two-part series, Lindsey unpacks what search optimization means in 2025, why entrepreneurs should lean into this organic marketing strategy more than ever and one of the best quick tricks to improving search results across all platforms.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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Michelle Thames with Thames Media Solutions shares her multi-passionate business launch experiences, unleash pro tips on personal branding and utilizing social media - plus help new business owners determine what's most important for growth marketing and lead generation in 2025.

📲 Follow Michelle on Insta @michellelthames

🎙️ Listen to Michelle on the Social Media Decoded podcast @socialmediadecodedpod

Find the FREE 7-Day Visibility Bootcamp at https://bitter-haze-8573.kit.com/121e29e7ac

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

What's working to bring in new clients and form great referral relationships for my business right now? Hear six ways I'm getting quick results with very low spending.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.