We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost?

In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations.

Whether you’ve been running your business for years or you’re still finding your groove, this episode offers a permission slip to work in a way that supports your actual life.

In this episode of the podcast, I talk about:

• The panic attack that changed how I run my business
• How parasocial pressure shows up for personal brands
• Setting boundaries in your internal and external marketing
• Why your preferences are a business strategy
• Where values-led marketing fits in

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/362

One of my favorite ways to get clients? Podcast guesting.

And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.

This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting with purpose. We cover everything from pitching to what you actually say on the mic, and how to make the most of every interview—even if it doesn’t lead to clients right away.

Want to build better relationships and get leads from podcasts? Start here.

In this episode of the podcast, we talk about:

• How to prep for podcast guest interviews
• What to say (and avoid) as a guest
• The art of relationship building with hosts
• How to naturally share your work without over-promoting
• What to do when guesting doesn’t lead to sales

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Sam Brake Guia is the Co-founder of PodWritten, a podcast booking agency for health and wellness businesses, and the host of Mics to Millions, a podcast that shares interviews with top-tier hosts, insights from podcasting experts, and solo episodes to help you grow your health and wellness podcast.

Website: https://podwritten.com/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/
Instagram: https://www.instagram.com/sambguia/, https://www.instagram.com/podwritten/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/361

SEO isn’t dead; it just evolved.

Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you.

I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing.

In this episode of the podcast, we talk about:

• Why outdated SEO tactics can hurt you
• What the algorithm really wants now
• How AI impacts search results (and traffic)
• What bloggers, business owners, and local pros need to know
• How to write SEO content people actually want to read

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Lindsey Busfield, the Vice President of Optimize My Firm, an SEO and content marketing agency that is behind some of the nation’s most powerful law firm websites. Having worked with numerous personal injury attorneys who have been burned by other SEO agencies, Lindsey has created a business model that addresses the major issues that plague the industry: namely overpromising, underdelivering, and locking clients in with contracts.

Additionally, Lindsey is the host of the Personal Injury Marketing Minute podcast that dives into marketing, business development, and interesting cases in the personal injury world.

Lindsey is also a proud mom of two girls and will talk your ear off about pickleball if given the chance.

Website: www.optimizemyfirm.com
LinkedIn: https://www.linkedin.com/in/lindsey-busfield/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/360