SEO Kwentuhan Podcast Podcast Por Gelo and Gab arte de portada

SEO Kwentuhan Podcast

SEO Kwentuhan Podcast

De: Gelo and Gab
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Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Copyright 2024 Gelo and Gab Economía Gestión Gestión y Liderazgo
Episodios
  • Why Filipino SEO Professionals Are in Demand (Pero Underpaid?)

    Why Filipino SEO Professionals Are in Demand (Pero Underpaid?)
    May 24 2025
    In this episode of SEOKwentuhan, Gab and Gelo tackle a common issue in the freelance and VA world: Filipino SEOs are delivering strong results for clients abroad, yet still face low rates and undervaluation. Filipino SEO professionals are getting noticed across the globe for their skills, work ethic, and adaptability. From freelance gigs to full-time roles with international agencies, more and more Pinoys are helping businesses rank, grow, and compete online. But despite this growing demand, one big issue remains—many are still being paid less than they deserve. If you’ve ever questioned your rates, felt undervalued, or just want to better understand the industry dynamics, this episode gives real talk, useful insights, and advice you can use.Transcript Summary(00:00 - 00:41)Gab welcomes everyone back to the podcast after a long break. He introduces the main topic: Why Filipino SEO professionals are in demand but still underpaid. He notes this is a recurring concern in VA groups and affects other freelance specialties too.(00:50 - 02:14)Gab explains how wage differences between countries (e.g., US vs. PH minimum wage) make outsourcing to Filipinos attractive for Western companies. He shares personal experience about how foreign agencies offer rates only slightly better than local PH agencies, using local benchmarks to justify low offers.(02:15 - 03:45)Gelo cites statistics showing that Filipinos are 70–80% cheaper than their Western counterparts and still deliver quality results. The Philippines ranks #1 globally for virtual assistants, with SEO being a top outsourced skill.(03:46 - 05:10)Gelo explains factors including time zone alignment, cultural compatibility, and strong English communication skills. He points out that many clients require video introductions to gauge fluency, and Filipinos tend to excel here despite being "barok" at times.(05:11 - 07:36)Gab emphasizes traits like strong work ethic, adaptability, clear communication, and resourcefulness (e.g., finding free tools). Filipinos tend to go the extra mile, solve problems quickly, and adjust culturally to clients’ behavior.(07:37 - 08:16)Gab notes how being natural problem solvers and having high English literacy (96%) adds to their appeal. These strengths make communication and implementation smoother in international projects.(08:16 - 09:06)Gab and Gelo discuss the Filipino trait of adjusting to how clients treat them—being patient, resourceful, hardworking, and resilient, similar to OFWs in other industries.(09:16 - 10:50)Gab argues it’s systemic, especially for beginners who think $3/hour is already generous. Many experienced SEOs also stay in comfort zones, refusing to raise rates even with a decade of experience and proven results.(10:51 - 12:00) Gab clarifies that while there may be a lot of SEOs, not all deliver real results. The demand is still strong, but the market includes many task-doers versus true strategists.(12:00 - 13:15)Gab shares a strategy: start with a lower trial rate, show results, then either raise rates or ask for performance-based incentives. He warns that even with results, some clients will undervalue the SEO’s contribution.(13:16 - 14:33) Determine your rate by looking at peers with similar years of experience and skills. Client-facing communication and negotiation are crucial if you want to increase your value and income.(14:34 - 15:45) New SEOs often lack negotiation skills. Gab emphasizes the need to stand your ground, prove your worth through past results, and avoid underpricing if you’re delivering value.(15:46 - 17:33) Gab explains this fear stems from the uncertainty of consistent results and the lack of confidence. Solution: create packages per client type, understand client budget ranges, and study your niche deeply.(17:34 - 20:35) Filipino SEOs often underprice because they fear sounding incompetent in discovery calls. Gab encourages practicing communication and owning your SEO identity. If you’re doing the job, you are not an impostor.(20:36 - 24:44) Gab shares how foreign clients value SEO more than local clients. In PH, SEO is often undervalued or bundled with web development or social media, especially for SMEs. Foreign clients look for results and ROI.(24:45 - 28:03) Gab urges a culture of integrity and skill-sharing. Communities like theirs aim to educate and uplift Filipino SEOs, discourage dishonest practices, and build a professional reputation globally.(28:04 - 29:10) Gab explains that their podcast and community events real-talk issues to prevent others from repeating mistakes. Sharing case studies, strategies, and lessons helps everyone grow, even if others are more skilled.(29:11 - 30:30) Gab says: Don’t rush pricing high. Upskill continuously. Add new knowledge in AI, analytics, and other areas. Build your value before demanding high rates.(30:31 - 32:19) Gab advocates for outcome-based pricing over hourly billing. SEOs should see themselves as partners, ...
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    38 m
  • SEO in PH vs SEO International

    SEO in PH vs SEO International
    Apr 21 2025
    Ever wondered if doing SEO for local clients is really that different from working with international ones? In this episode of SEO Kwentuhan, Gelo and Gab unpack the real differences between doing SEO for Philippine-based clients versus international ones. From client expectations and pay gaps to search behaviors and strategy, they dig into what it really feels like to work on both sides. This episode is honest, relatable, and especially useful if you’re a Filipino freelancer or SEO specialist trying to navigate both local and global markets.What becomes clear as the conversation unfolds? It's not just about money—although yes, international rates are much higher. It’s also about how clients approach SEO. Foreign businesses often already understand the value of SEO and come with solid processes, while many PH clients still rely heavily on social media and need more guidance on SEO basics. Whether you're dealing with long-tail keywords for a local tire shop or international hreflang tags for a global brand, this episode covers the mindset shifts and tactical differences you need to know.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to SEO Kwentuhan, a podcast on SEO and freelancing.Gelo: Introduces the topic: “SEO in the Philippines vs Abroad”, questioning whether SEO standards are really different.00:32 - 01:25Gelo: Shares his experience, mostly with foreign clients, though his past agency was PH-based but catered to global clients.Gab: Adds that while some PH clients target global markets, their business operations and SEO demands vary.01:25 - 03:11Gelo: Emphasizes the payment difference, estimating PH rates are less than 30% of foreign rates.Gab and Gelo: Agree that foreign clients are more SEO-knowledgeable, while PH clients often need more education on processes and metrics.Foreign clients often provide the SEO process; PH clients rely on the SEO specialist to lead.03:18 - 04:13Gab: Notes that popular marketing channels differ: PH leans toward social media, while foreign businesses prioritize organic search more.PH companies often come from traditional marketing, slowly transitioning to digital.04:21 - 06:21Gab: Clarifies that local SEO dominates PH due to limited geography.International SEO involves more research, language variations, and different user behavior.Strategies like hreflang are irrelevant locally but critical for global clients.06:21 - 07:07Gelo: Points out that in the PH, people often rely on word-of-mouth or neighbors for services like plumbers, unlike in the West where even small services have SEO-optimized websites.07:17 - 09:01Gab: Explains that SEO is more useful for big industries or emergencies (e.g., locksmith, tires).He gives real-world examples like Googling tire supply or Motolite battery delivery.Filipinos tend to search on social media first before Google.09:31 - 11:22Gab: Says SEO explanations are similar, but pricing is harder to justify to PH clients.Gelo: Adds that some international clients can be more difficult due to outdated knowledge or preconceived notions.Both agree: Local clients often haggle or expect discounts, especially when familiar.11:28 - 14:27Gab: Believes foreign markets are 10 years ahead, with earlier exposure to SEO tools and strategies.Gelo: Notes PH SEOs get backlinks mostly from webinars or events, unlike advanced strategies abroad.Gab and Gelo: Mention BrightonSEO and technical expertise like data analytics, which are less common locally.Many PH SEOs still work under managers vs. agency owners abroad who have more control and freedom to experiment.14:41 - 15:14Gab: Observes that individuals abroad can outrank big brands, thanks to level playing fields in Google’s algorithm.In PH, big brands dominate, so smaller players are better off targeting long-tail keywords or social media like TikTok.15:15 - 16:24Gab: attributes the undervaluation not to lack of skill but to mindsets of business owners.Many still see digital marketing as optional, relying on free or basic social media marketing.Bigger PH companies understand ROI better, but most small/medium businesses still resist investing in SEO.Don't forget to share and connect with our communities. Let's achieved success together!https://seoworkout.com/https://theseodad.org/https://seokwentuhan.com/
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    27 m
  • Strategies For Leading An In-House SEO Team Feat. Sir Jake Morales

    Strategies For Leading An In-House SEO Team Feat. Sir Jake Morales
    Mar 15 2025
    Leading an in-house SEO team comes with a unique set of challenges. Unlike agency work, where specialists juggle multiple clients, in-house SEO requires a long-term strategy, cross-team collaboration, and the ability to adapt to changing search algorithms. In this recent episode of SEO Kwentuhan, Sir Jake Morales, an experienced SEO leader at Canva, shared his journey from link building to becoming a mentor, offering valuable insights on leadership, team dynamics, and strategy execution.Throughout the discussion, Gab and Gelo explored what makes an effective SEO leader, how to manage conflicts in strategy, and what skills are essential for building a strong team. Sir Jake emphasized the importance of balancing technical expertise with leadership skills, ensuring that teams not only execute well but also grow professionally. If you’re an SEO specialist aspiring to lead a team or a current manager looking for ways to improve collaboration, this episode is packed with practical takeaways on mentorship, setting clear goals, and fostering a proactive team culture.Transcript Summary(00:00 - 01:57)Gab: Welcomes listeners to the new episode of Lighter Topics of SEO and introduces a special guest, Sir Jake Morales.Gab: Shares that Sir Jake was his first mentor when he started SEO in 2013, as his team lead or manager at the time.Gelo: Acknowledges this and adds that Sir Jake was also someone he looked up to in the workplace whenever he had SEO-related questions.Sir Jake: Greets the hosts and listeners, expressing gratitude for being invited to the podcast. He recalls working with Gab in 2013 when he was a supervisor, while Gab was a junior SEO. He also notes that he and Gelo currently work together under the same employer.Gab: Remarks on how small the SEO industry is, to which Sir Jake agrees.(02:08 - 13:42)Gab: Kicks off the discussion by asking Sir Jake how he started his career in SEO.Sir Jake: Explains that SEO is not typically taught in academic settings and is usually learned through professional experience or specialized training.Before SEO:Sir Jake: Began his career as a call center agent (2009-2010) before transitioning into copywriting.He recognized that writing was his strongest skill, leading him to pursue copywriting for a marketing agency.After losing his job, he was uncertain about his next steps.Discovery of SEO:A friend introduced him to SEO and encouraged him to apply to an SEO agency in Makati.This was his first time hearing the term "SEO."The agency was newly established in the Philippines and specialized in white-label SEO services.First SEO Role – Link Builder (2010-2011):Sir Jake was hired as a link builder, responsible for acquiring backlinks through directory submissions and blog commenting.He describes the early days of SEO, where link-building strategies focused on posting comments on forums and blogs.Transition to On-Page SEO:Sir Jake moved from link building to on-page SEO, where he worked closely with web developers and content teams.Gab recalls that he initially applied for web development, but ended up working in on-page SEO, where he and Sir Jake crossed paths.They reminisce about the collaborative and fun work environment at the time.Growth & Career Progression:Sir Jake explains how junior SEOs were structured differently back then but were heavily involved in technical SEO and project management.He spent 5 years in his first SEO agency, honing his expertise in various SEO disciplines.Moved to another SEO agency in 2015, where he was exposed to the broader SEO community and industry events.This second agency allowed him to network with top SEO professionals in the Philippines, where he learned new strategies and trends.Joining Canva (2019 - Present):In 2019, Canva recruited Sir Jake for their SEO team.It was his first in-house SEO role, which required him to adapt from the client-based approach of agencies.Responsibilities evolved from team lead → senior specialist → team lead again, handling keyword research, copywriting, and technical SEO.He visited Canva’s Sydney headquarters three times, with one trip occurring just before the March 2020 lockdown.(15:39 - 18:37)Gelo: Asks Sir Jake why he has remained in the SEO industry for 15 years.Sir Jake: Shares that:His SEO career grew alongside him, offering continuous learning opportunities.He experienced major algorithm updates like Google Panda & Penguin, which kept the industry exciting.Over time, he explored various SEO roles, from copywriter to strategist to mentor.SEO provided financial stability, career growth, and fulfillment.Gab: Agrees, noting that SEO challenges motivate professionals to keep learning and improving.(20:06 - 31:31)Gab: Asks Sir Jake to explain the key differences between an individual SEO specialist and a team lead.SEO Specialist:Focuses on expertise, execution, and technical skills.Must stay updated with algorithm changes and best practices.Often works independently or with minimal supervision.SEO...
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    1 h y 1 m
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