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SCORRCAST

SCORRCAST

De: SCORR Marketing
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Inside Life Science Marketing

SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.

© 2025 SCORRCAST
Ciencia Ciencias Biológicas Economía Marketing Marketing y Ventas
Episodios
  • SCORRCAST On Location | Reaction from CPHI Americas
    May 22 2025

    Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.

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    17 m
  • SCORRCAST Short | Generate Demand
    May 14 2025

    In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generating demand—not just chasing leads.

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    10 m
  • SCORRCAST Short | Investment
    May 7 2025

    In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.

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    6 m
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