SBP132: Beyond Cannes: Post Pod Discussion.
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SBP132: Beyond Cannes: Post Pod Discussion.
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In this post-pod, Marc Binkley and Vassilis Douros reflect on their conversation with David and their collective experiences at Cannes. They discuss the evolving landscape of marketing, the tension between data-driven strategies and the fast-paced media environment, and the importance of long-term campaigns. They explore the role of AI in marketing and the significance of creative strategies, while also highlighting the evolution of the Cannes festival into a global marketing ecosystem.
We hope you enjoy this show!
Follow our updates here:
https://www.linkedin.com/company/sleeping-barber/
https://www.sleepingbarber.ca
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Chapters
00:00 - Post-Cannes Reflections
01:38 - The Tension Between Data and Media
04:52 - Long-Term Campaign Strategies
09:12 - Redefining Campaigns
10:33 - The Hum and the Beats of Marketing
12:21 - The Power of AI in Marketing
14:55 - The Evolution of Cannes Festival