Is it chic.. or chic-ken? On today’s episode, we dig into the delicious intersection of fashion and food — two cultural forces that have always influenced the way we express ourselves, but are now more intertwined than ever. From Kim Kardashian’s SKIMS launching a pop-up ice cream truck in L.A., to Jacquemus serving up pastries with their runway looks, luxury and lifestyle brands are tapping into our appetites, quite literally.

What does it mean when a brand sells both a bodysuit and a cookie? Is this just clever marketing, or something deeper; a shift in the way we consume identity, pleasure, and aesthetic? We explore how fashion is using food not just as a prop, but as an emotional connector, a sensory invitation, and a tool for soft power. who’s doing it well, and who’s just… playing with their food?

Orfali Bros - Dubai

Jojo's Kitchen - London

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