In this vibrant episode, we sit down with Caitlin and Claire, the designers behind The Outdoor Edit, a bold new Scottish brand reimagining how we design and enjoy our outdoor spaces. With a mission to treat outdoor areas as an extension of the home, The Outdoor Edit brings fresh, trend-led thinking to a market previously dominated by muted tones and safe choices. Their debut range spans everything from parasols and cushions to bistro sets, lighting, and fire pits crafted to work in everything from small balconies to spacious gardens.

We dive into their design journey, exploring how inspiration from Milan and Paris Fashion Weeks, international design fairs like Salone and Maison, and trend platforms such as WGSN and Pantone helped shape their six curated themes. Each one offers a unique personality from the playful, neon-soaked Moments of Joy inspired by Gen Z’s “kidult” culture, to the rich, elegant hues of Dark Bouquet and the soft, grounding neutrals of Coffee Naturals. The result is a range that invites customers to personalise their outdoor spaces just like they would an interior room.

Caitlin and Claire also share how they built the brand from the ground up from mood boards and product design to packaging and the website all with the goal of creating an elevated yet approachable customer experience. And with themes designed to be mixed and matched, there’s flexibility to build a look that’s entirely your own.

Top 3 Takeaways:

1. Outdoor Living is Evolving Post-pandemic, outdoor spaces are no longer afterthoughts they’re now considered integral parts of the home. The Outdoor Edit embraces this shift with trend-driven products that help people express their style outdoors just as they do inside.

1. Design-First Doesn’t Mean Inaccessible. With a strong focus on trend forecasting, The Outdoor Edit ensure their collections are stylish yet practical. Their range is designed to fit all budgets and spaces, from a tiny city balcony to a sprawling garden allowing anyone to update their outdoor look with just a few key accessories.

1. Colour and Personality are In! Out goes grey, in comes bold, joyful colour. The Outdoor Edit champions a move toward vibrant palettes, geometric prints, and expressive design, encouraging customers to be playful and daring in how they curate their outdoor havens.

Whether you’re a seasoned design enthusiast or just looking to refresh your space, this episode is packed with inspiration. Outdoor edit is giving buying and beyond listeners 20% off the range, just use BBEDIT20 at the checkout to redeem. This offer ends on 9th July.

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