If you're struggling to keep clients coming back, this episode is for you!

We break down the exact client journey beauty pros need to understand if they want to build lasting relationships and grow a steady, loyal clientele. From that first Instagram post to the post-treatment follow-up, we cover the five stages that impact client retention:

1. Awareness – How people discover you

2. Research – Why your online presence matters

3. Decision – Making booking simple and seamless

4. Experience – The service isn't just the treatment, it's the vibe

5. Advocacy – Turning happy clients into your best promoters

Whether you're an esthetician, lash artist, or solo beauty pro, this episode is packed with real talk, relatable stories, and simple tips you can start applying today.

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