
S3 E7: Teens, Trillions & TikTok: Why Gen Alpha Matters to Your Spa
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.Gen Alpha is making waves, and their impact on the beauty industry (and their parents' wallets!) is growing fast. This week, we're unpacking everything you need to know about this young generation.
We discuss their unique approach to beauty, the importance of gentle skincare routines, how to leverage social media to reach them (and their parents!), and ideas for creating teen-friendly services and product kits using what you likely already have. From SPF essentials to making treatments an experience, we cover practical ways to engage with Gen Alpha and build relationships for the future of your business.
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