S3 E27: Marketing to Your Boss: Let’s Pull Teeth!
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S3 E27: Marketing to Your Boss: Let’s Pull Teeth!
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In this episode….we’re going to pull teeth….wait, wait, we mean manage up as a marketer.
What is actually going on when your boss is disagreeing with you? Let's explore this oh-so familiar situation and take a look at what's really going wrong, and what we can do about it.
Get ready for:
- A marketer trying to expand a CFO’s view beyond PPC.
- A lesson from Trevor Noah in understanding your boss
- Strategies for bridging the gap between your marketing expertise and your boss's belief system
- Several points of view on how to influence your boss
- A discussion on your boss’s belief system and when it is too deeply entrenched
- The reality of changing belief structures. How to do it and your likelihood of success.
This episode is hosted by:
Brand Strategist Jack Ferguson
And
Product Marketer Alex Urquhart
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Find Alex on LinkedIn here
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