S3 E26: Peddling Poison: When the product sucks, can marketing save the day?
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S3 E26: Peddling Poison: When the product sucks, can marketing save the day?
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Can you truly market a subpar product and come out on top?
On this episode we explore the realities of marketing a product that simply doesn’t deliver.
From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short.
We will explore:
- Why marketers should always be asked about product
- How a bootstrapped company did very little promotion yet found success by addressing a defined market need.
- How Jack shaped a product for a SaaS company, and helped it pivot from a code quality platform to a finance platform.
- How a terrible product (Crocs) became popular
- Why Google has failed at over 250 products
- The nuances of product quality when comparing B2B to B2C customers
This episode is hosted by:
Brand Strategist Jack Ferguson
And
Product Marketing Specialist Alex Urquhart
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Find Alex on LinkedIn here
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Visit Jack’s personal website here
Visit Alex’s personal website here