If you met Jemima on the street, or sat next to her on a plane, your first thought wouldn’t be “small town girl”. You’d be surprised to learn that she was the daughter of the local cop, and she grew up in a community of 100 people in regional Victoria. I first met Jemimah in one of those friend of a friend of a business colleague type of situations, and we got to know each other as I was moonlighting in my lunch breaks before going full time in my business. Our emails started out with “kind regards” but now we just send memes of animals, or average people competing in the olympics.

After a thirteen year career in law enforcement, Jemimah left the Australian Federal Police and has since gone on to start multiple businesses, release a best-selling book, win multiple awards, and be named one of Australia's top 10 entrepreneurs. She heads up The Visibility Lab, which helps small business owners grow and scale with practical, helpful advice and helps them get noticed for their talents.

As the one who always sits facing the coffee shop door, and is my valiant protector from cappuccino poisonings, I wanted to ask Jemimah how creativity can even exist in law enforcement. She told me how she used her problem solving methods of over / under / through, and how it helped her see angles in her work that others couldn’t. She also had a different take on creativity that we haven’t had on the podcast yet - that we’re born curious rather than creative - and you’ll definitely see that as a pattern in her own life as she stays open to opportunities that could be magic, especially since she didn’t come from a particularly creative household, and challenged her path from one that could have been a little more agricultural than her current indoor plant collection.

As with all my guests, I started by asking Jemimah what she’d do with her time on day two of winning $100 million dollars. This episode is full of siding door and aha moments, and I have a sneaking suspicion that it will make you think about your own path too. Please enjoy my chat with Jemimah.

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