What does it take to build a thriving law firm from scratch in one of America's most competitive legal markets? For Nick Spetsas and Charles Buist, the journey began with a friendship in law school that evolved into a powerful business partnership built on shared values and complementary strengths.

Starting with just a $40,000 line of credit in Orlando's saturated personal injury market, they faced what seemed like insurmountable odds. But their strategic approach to digital marketing and unwavering commitment to client service quickly set them apart from established competitors.

Charles and his partners share honest insights on what works in legal marketing today. Instead of broad branding, they focus on direct response, utilizing SEO, videos, and streaming TV to target niche areas such as negligent security and dental malpractice with their "bowling pin" strategy.

What sets them apart is their real focus on client relationships. Nick shares that his defense experience revealed a lack of personal service in plaintiff firms. While others employed assembly-line practices, Spetsas Buist built its reputation on being accessible and providing clients with personal attention.

Their journey hasn't been without challenges, particularly in managing cash flow with contingency cases. Yet their strategic focus and commitment to understanding every aspect of their business, from operations to accounting to marketing, have enabled them to thrive where many others struggle.

Reach Nick and Charles here:

https://spetsasbuist.com/

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Leadership In Law Podcast with host, Marilyn Jenkins
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