From sneakerhead to showerhead, Ryan Babenzien is revolutionizing your beauty routine from the source—water. In this episode of GlowJob, we sit down with Ryan, founder and CEO of Jolie, the viral shower filter that’s redefining what it means to “cleanse". Known for co-founding GREATS (the DTC sneaker brand acquired by Steve Madden) and helping revive legacy brands like K-Swiss and Puma, Ryan shares how his background in fashion, brand strategy, and entertainment marketing led him to a very unexpected place: your shower.

We get into:

• Why the water in your shower is sabotaging your skincare
• How Jolie is tackling chlorine, heavy metals, and PFAS
• The wild inspiration behind Jolie’s dirty truck ad campaign
• Dupe culture, copycats, and what Ryan does when someone steals his copy
• Beauty industry gatekeeping—and how men still run it
• The moment Ryan realized filtered water is the new serum

If you've ever wondered whether filtered showerheads actually do anything (spoiler: they do), or how beauty intersects with infrastructure, branding, and wellness—this one’s for you.

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About GlowJob Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

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