Episodios

  • AIO VS SEO: Move Over, Google—Your Next Sale Is Coming from ChatGPT
    Jul 4 2025

    "I bought your bundle, ChatGPT told me yours was the best" Yeah, this is a thing now. And we need to prepare as marketers.

    Let's unpack:

    In this episode you’ll hear—

    → The “Chosen by the Chatbot” problem: how your product has to earn the AI’s recommendation — not just show up in search results.

    → how a casual customer email turned into a wake-up call about what’s really driving discovery now (spoiler: it’s not Pinterest).

    → why understanding AIO (Artificial Intelligence Optimization) is now just as important as SEO for getting your TPT products seen.

    → the specific ways AI-led buyers behave differently — and how that’s changing product discovery, consideration, and decision-making.

    → the exact blog structure tweaks, content strategy pivots, and action items I’m coaching clients to implement to show up in ChatGPT answers.

    → …plus why doubling down on becoming a thought leaders in your niche is more essential than ever — not for Google this time, but for the bots that teach buyers what’s best.

    → I’m also walking you through how to shift your marketing strategy to be AIO-ready without abandoning what works — so you can stay searchable and reference-worthy.

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed AIO VS SEO: Move Over, Google—Your Next Sale Is Coming from ChatGPT and found it helpful, please leave a review!

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    18 m
  • How To Prep For Your First Full-Time Hire
    Jun 27 2025

    In this episode you'll hear:

    → The First Hire Framework: the step-by-step pre-hire strategy that shows you what to fix before you hand off anything

    → how I help sellers identify whether their bottleneck is bandwidth, automation, or delegation (spoiler: it's usually all three).

    → Delegation Danger Zones (and how to avoid burning out your first hire)

    → Why traditional SOPs Are Dead. I'm sharing the smarter way to train your new hire.

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed How To Prep For Your First Full-Time Hire and found it helpful, please leave a review!

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    39 m
  • How I Spot Early Signs of Growth (Before My Clients See It)
    Jun 16 2025

    I often get asked, "How do I validate my niche so I don't waste time, money, and energy?" In this episode, I’m pulling back the curtain on my "Tiny Green Light Principle" — the exact way I help clients spot early growth signals that most sellers completely overlook.

    In this real client case study breakdown you'll hear—

    → The “Tiny Green Light Principle”: how I help clients spot early growth signals most sellers overlook — so they know when to double down (or pivot) with confidence.

    → how I coached a client to spot micro-proof points inside a brand-new niche — even when initial audience numbers were tiny.

    → the audience stacking strategy we used to grow her email list from 150 to 4,000 subscribers and TikTok from 0 to 1000 in less than 30 days.

    → why small shifts in messaging, offer positioning, and testing ad formats accelerated her audience growth far faster than Instagram ever did.

    → …plus how we used TikTok growth, early email signs, and niche-specific traction to validate whether her pivot was sustainable.

    → I’m also breaking down how I coach clients to collect “green light” data signals so they know when to double down *or pull back* before wasting years building the wrong business.

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed How I Spot Early Signs of Growth (Before My Clients See It) and found it helpful, please leave a review!

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    17 m
  • Spend a Dime or Spend Your Time - What TPT Sellers Struggled With This Week
    Apr 18 2025

    Spend a Dime or Spend Your Time—either way, traffic’s gonna cost ya

    In this episode, Chynell breaks down what’s really going on behind the scenes with successful TPT sellers—and what’s holding others back. From coaching convos to TikTok tests, she explores the three traffic types, what “taking your business seriously” actually looks like, and how one little messaging tweak led to new memberships (with zero mention of the offer!).

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed Spend a Dime or Spend Your Time - What TPT Sellers Struggled With This Week and found it helpful, please leave a review!

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    25 m
  • 3 ChatGPT Prompts to Improve Your TPT Product Description
    Mar 28 2025

    It’s not about better words. It’s about better strategy. In this quick episode, Chynell is sharing 3 smart questions you can ask ChatGPT to help you audit your TeachersPayTeachers product descriptions like a conversion copywriter. These prompts will help you spot what’s missing, make your copy more persuasive, and fix the small things that might be costing you sales. If you’ve ever stared at your listing wondering what to change—this one’s for you.

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    12 m
  • Preparing Your Marketing for August. Yes, Right Now.
    Mar 21 2025

    Ask any fitness trainer and they'll say "summer bodies are made in the winter." Well, that adage works in the business world, too! Let's dive in!

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed Preparing Your Marketing for August. Yes, Right Now. and found it helpful, please leave a review!

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    11 m
  • Here's Your Spring Cleaning Routine for Your Business
    Mar 7 2025

    It’s time for a different kind of spring cleaning—one that clears out the clutter in your business priorities instead of just your junk drawer. In this episode, Chynell dives into the sneaky ways entrepreneurs overload their to-do lists, expenses, and mental bandwidth with tasks that feel productive but actually hold them back.

    She shares how to ditch the busy work, cut unnecessary expenses, and prioritize high-impact activities using her GPA Method (Greatest Payoff Activities). Plus, she breaks down the power of automation, outsourcing, and single-task focus to streamline your business and get back precious time and energy.

    If your to-do list looks like a Hoarders: Business Edition episode, this one’s for you.


    Listen in to learn how to:

    ✔ Identify and eliminate tasks that don’t move the needle

    ✔ Audit your expenses and cut out the dead weight

    ✔ Automate and outsource low-value work

    ✔ Get laser-focused on one big goal at a time

    Your time is your most valuable resource—let’s clean up the mess and make room for real growth.

    🎧 Listen now & DM Chynell on Instagram with your biggest decluttering win!

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed Here's Your Spring Cleaning Routine for Your Business and found it helpful, please leave a review!

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    15 m
  • My Honest Thoughts On Selling Right Now
    Feb 28 2025

    Have you noticed the phrase "is this AI" coming up every where you look? How will the increase in skepticism impact selling in 2025 and beyond? Tune in and find out ways to build more trust with your potential buyers in this episode!

    Connect with Chynell:

    • Instagram: @routineyourdream
    • Website: routineyourdream.com

    Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

    • Send a DM with the word "scale"on Instagram
    • Visit routineyourdream.com for more information

    Support the Podcast: If you’ve enjoyed My Honest Thoughts On Selling Right Now and found it helpful, please leave a review!

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    32 m