Ryder Meehan is the Co-founder and Co-CEO of Upgrow, a performance-driven digital marketing agency specializing in SEO, paid media, and conversion optimization for B2B tech companies. With over 20 years of experience, he led digital marketing teams at Samsung, Microsoft, Razorfish, Fossil, and Tatcha. Ryder has managed more than $1 billion in Google Ads spend and has been featured in Forbes and Business News Daily. He has also contributed to university-level digital marketing curricula and frequently speaks at industry events.

What does it take to scale a digital marketing agency in an era where attention is scarce and competition is fierce? In a landscape flooded with AI-generated content and ever-rising client expectations, standing out requires more than just performance metrics or clever ads. How do the most effective agencies build not only campaigns but enduring client relationships?

According to Ryder Meehan, a seasoned digital marketing strategist with over 15 years of experience, the key is combining performance-driven execution with a deep understanding of the audience. He highlights how agencies must evolve beyond simply running Google Ads or optimizing SEO. They need to immerse themselves in client pain points, audience behavior, and competitive messaging. By building robust brand research documents and conducting SERP-level competitor analysis, agencies can craft campaigns that speak directly to what matters. Ryder also emphasizes how thoughtful use of AI can elevate, rather than dilute, marketing effectiveness when it's guided by strong inputs and human editing.

In this episode, host John Corcoran sits down with Ryder Meehan, Co-founder and Co-CEO of Upgrow, to talk about building a scalable marketing agency in a noisy digital world. They discuss how to turn early consulting gigs into a full-fledged agency, why message clarity is the new performance lever, and how to weather market volatility through smart positioning. Ryder also offers advice on using AI tools responsibly without losing creative edge.

Zhubei is the Co-founder of Venture Education, a Beijing-based consultancy that provides market intelligence on K–12 education in China to organizations worldwide. Before co-founding Venture Education, she taught English to thousands of university volunteers for the 2008 Beijing Olympic Committee and coordinated between CCTV and its overseas partners.

Adam Horowitz is the Principal of Lever Capital Partners, a Las Vegas-based firm specializing in complex commercial real estate financing across the United States. He founded the company in 2009, leveraging his extensive experience to arrange debt, mezzanine, and equity financing for prominent real estate developers and owners.

Paul Carroll is the Founder and CEO of Avion Wealth, a Houston-based wealth management firm that assists clients in making smart financial decisions aligned with their goals and values. With a background in the US Air Force and degrees from the University of Maryland and Texas A&M University, he has built a firm managing approximately $850 million in assets.

Jeff Luther is the Founder and CEO of Home-Probe, Inc., a home inspection company serving the greater Atlanta and Charleston areas. Since establishing the company in 2002, he has grown it into one of the most referred home inspection firms in the Southeast, emphasizing high standards and client satisfaction.

Reinventing a business in the face of crisis demands clarity, community, and the courage to pivot. From collapsing industries and personal challenges to leadership breakthroughs, how do today’s top entrepreneurs find their footing and come back stronger?

Zhubei reflects on navigating China’s sudden education crackdown while caring for a sick child — and how mentorship, empathy, and her EO community helped her rise again. Adam Horowitz shares lessons from launching a commercial real estate firm during a financial crash and the importance of building a strong network to weather any storm. Paul Carroll recounts his unexpected transition from airline pilot to financial advisor after 9/11 reshaped his future, and Jeff Luther explains how EO helped him rebuild and scale after devastating downturns in the real estate market.

In this episode of the Rising Entrepreneurs Podcast, recorded live at the Entrepreneurs’ Organization Global Leadership Conference in Honolulu, you’ll hear how Zhubei, Adam Horowitz, Paul Carroll, and Jeff Luther turned adversity into opportunity. Learn how EO’s support system fueled their resilience, helped them redefine success, and gave them tools to lead with purpose.

Ashley Du is the Founder of Meaningful Beginnings, a premium childcare provider in San Francisco offering licensed early education for children aged 0-5. She started the business in 2013 from her home after identifying a gap in high-quality, affordable childcare options. Under her leadership, the company has expanded into multiple centers and is known for its nurturing environment and Reggio Emilia-inspired curriculum. Ashley also mentors aspiring daycare owners and leverages her real estate expertise to support their growth.

Some entrepreneurs are driven by vision; others are fueled by hardship. But what happens when both collide and a business becomes more than just a business?

According to Ashley Du, a seasoned entrepreneur who transformed her side hustle into a fast-growing childcare brand, success stems from believing in yourself when no one else does. She highlights how overcoming self-doubt and a scarcity mindset was just as crucial as mastering systems and operations. That inner shift laid the groundwork for scaling effectively and sustainably. Ashley also learned, through painful setbacks like embezzlement and culture breakdowns, that smart delegation and strong leadership are non-negotiable for long-term growth. Her resilience and adaptability ultimately turned adversity into structure, vision, and impact.

In this episode, John Corcoran speaks with Ashley Du, Founder of Meaningful Beginnings, to talk about building a scalable childcare business through grit and vision. They discuss how personal hardship shaped her leadership, why systems are essential for growth, and how she navigated a crisis that nearly derailed her company. Ashley also shares what sobriety taught her about clarity and control.