If your youth club could make more money from sponsorships, there is a good chance that money could be used to provide more access for players who can't normally afford youth soccer.

But how do you develop that revenue? Well, you need a gameplan.

In Episode 64 of the Because Football Podcast, we interview Madrid-based American Ben Gunduz. As a player and administrator for his local neighborhood club ADC MALASAÑA, Ben has been able to make a difference on and off the pitch.

With the cooperation of club leaders and local businesses, ADC MALASAÑA has expanded their scholarship programs in order to share the beautiful game with more kids in their community.

But the problem is, due to field and geographical constraints, they can't grow anymore. They are at their limit.

So, Ben and co-founder started Tod@s Juegan, a social organization that connects players with local clubs AND consults with clubs on how to leverage their social capital into more robust revenue. There is so much gold in this episode and what Ben shares can be utilized in grassroots, youth and amateur clubs around North America.

Follow Ben and his clubs/orgs:

https://linkedin.com/in/benjamin-gunduz

https://www.instagram.com/adcmalasana/?hl=en

https://www.todosjuegan.org/

Follow Because Football:

https://www.youtube.com/@BecauseFootball_

https://www.linkedin.com/in/baggaleyandrew/

https://www.instagram.com/becausefootball_/

https://x.com/BecauseFtbl