In this episode of Restoration Pros Unplugged, host Clinton James sits down with Ryan Schrader, Director of Local SEO at Water Restoration Marketing, to break down how restoration companies are winning more jobs in 2025 with Google Local Service Ads.

Ryan shares the biggest updates to LSAs this year, why some campaigns deliver consistent, high-quality calls while others bleed budget, and the exact framework their team uses to help restoration companies turn LSAs into $10K+ months.

This isn’t theory or guesswork—it’s the tested, agency-built system helping restoration business owners generate exclusive water damage leads without relying on lead-sharing platforms or expensive PPC campaigns.

If you’re a restoration owner or marketing manager ready to scale lead flow and dominate your market, this episode gives you the strategies, tools, and mindset to make LSAs your #1 source of jobs.

Ready to see how LSAs could work for your company?
Book a free LSA Audit and Strategy Session with our team today: https://calendly.com/clintonjames/free-gbp-audit

In this episode of Restoration Pros Unplugged, host Clinton James sits down with JP Koenig from RocketLevel Commercial to break down how restoration companies can finally crack the code on landing commercial jobs. JP shares how his background in corporate sales led him to a big realization: most restoration companies are great at the work—but struggle to consistently get in front of commercial decision-makers. That’s where RocketLevel comes in.

You’ll hear how the RocketLevel team acts as an outsourced sales engine, combining SDRs (sales development reps), CRM systems, and enriched data to generate real meetings with property managers, facility directors, and other commercial gatekeepers. JP walks through what a typical engagement looks like, how fast companies start seeing results, and what types of restoration businesses benefit most from this approach. From partnering with industry giants like SERVPRO and Paul Davis to helping mid-size firms break into new markets, RocketLevel is proving that commercial growth isn’t just for the big players—it’s for any company with the right systems in place.

If you’re a restoration owner who’s tired of relying solely on residential work or waiting around for word-of-mouth referrals, this episode will show you exactly how to turn outbound sales into a scalable growth engine.

To learn more about RocketLevel and how they’re helping contractors land commercial work without the guesswork, visit https://rocketlevelcommercial.com/

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today: https://waterrestorationmarketing.com/discovery-call/

In this game-changing episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas sit down with James Longley, founder of Gorilla Truck Box, to unpack how one man’s hands-on frustration in the field became a revolutionary leap forward for the restoration industry.

James shares how years of inefficiency, disorganized gear, and insecure vehicles in water, fire, and mold restoration led him to one conclusion: the industry needed a truck that actually worked for restoration pros—not against them. The result? Gorilla Truck Box: a purpose-built solution engineered from the ground up with the needs of restoration teams in mind.

You’ll hear how James’ deep industry background influenced every design detail—from the compact G1 to the versatile G3—and how customizable setups are helping companies scale smarter. We dive into stories from the field, the impressive ROI restoration companies are reporting, and how features like theft-resistant compartments and streamlined storage are transforming daily operations.

Whether you're running a single crew or building a multi-vehicle fleet, this episode offers a front-row seat to a product born from necessity and crafted for real-world impact.

Ready to stop wrestling with the wrong rig and start driving efficiency on every job?

Visit https://gorillatruckbox.com to discover how James Longley and the Gorilla Truck Box team are helping restoration pros like you take control with purpose-built truck bodies designed to scale your operation, protect your gear, and boost productivity where it matters most—the jobsite

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

Ready to unlock more local leads and inbound calls in 2025—without burning cash on ads or relying on lead vendors? In this exclusive webinar replay, Clinton James, Chief Marketing Officer at Water Restoration Marketing, walks you through the 2025 Google Maps Playbook designed specifically for water damage restoration companies.

In approximately 30 minutes, Clinton breaks down the latest Google Business Profile (GBP) updates and automation tools restoration pros need to rank higher, expand their service area visibility, and consistently appear in the Google 3-Pack.

Here’s what you’ll learn:

• The top 2025 GBP updates that impact local rankings
  
  
• Five common GBP mistakes that sabotage your visibility
  
  
• A proven, step-by-step framework to consistently land in the 3-Pack
  
  
• Automation hacks and mapping tools to scale your reach
  
  
• How to leverage scalable local SEO across multiple markets

Whether you're a restoration business owner, office manager, or marketer, this replay is packed with real strategies used by top-performing companies to systematize local SEO and win more jobs.

This is the exact system Clinton’s team uses every month to help restoration clients dominate their local markets.

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, Clinton James sits down with Nikole Mackenzie, Founder and CEO of Momentum Accounting, to break down how restoration businesses can turn financial mess into momentum.

Nikole shares how her team helps owners gain control of cash flow, clean up chaotic books, and implement systems that scale—all through a modern, outsourced accounting model built specifically for restoration companies.

You'll learn:

• Why restoration companies are uniquely suited for outsourced CFO and controller support
  
  
• The difference between bookkeepers, controllers, and CFOs—and when to bring each in
  
  
• How a structured 3-step process can fix leaks in profit and cash flow
  
  
• The top tech tools for automation, reporting, payroll, AR/AP, and project costing
  
  
• How to make your financials a growth engine, not an afterthought
  
  

Whether you're trying to scale or just want peace of mind around your numbers, this episode is packed with actionable insights.

Want to get your finances out of the rearview mirror and into high gear?

Visit https://restoration.momentumaccounting.com/ to learn how Nikole and her team can help your restoration business gain clarity, control, and confidence with modern accounting systems built to scale

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas tackle one of the biggest challenges facing restoration business owners today: hiring and retaining skilled technicians in an increasingly competitive labor market.

Bobby, CEO of Extreme Services, shares what’s actually working for his team—from creative recruiting tactics to culture-building strategies that keep employees loyal and motivated. This isn’t theory—it’s a behind-the-scenes look at how a successful restoration company is navigating the real-world hiring crunch in 2025.

Whether you’re struggling to fill open roles, dealing with high turnover, or just trying to future-proof your workforce, this episode delivers field-tested strategies and honest insight that every restoration leader needs right now.

What You’ll Learn:

• What’s changed about hiring in restoration post-2020—and why it’s not going back
  
  
• Where to find quality candidates (including some overlooked channels)
  
  
• Why company culture and flexibility now matter more than compensation alone
  
  
• How to build a team that actually wants to stay
  
  
• The #1 hiring mistake Bobby sees—and how to avoid it
  
  
• Practical advice any owner can implement this week to boost hiring results
  
  
• What the restoration labor market might look like in 2030 (and how to prepare now)
  
  

If building a reliable, high-performing team feels harder than ever, this episode is your blueprint for doing it better.

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

In this brutally honest episode of Restoration Pros Unplugged, Clinton James sits down with Bobby Thomas, CEO of Extreme Services, to unpack the evolving challenges of working with Third Party Administrators (TPAs) in 2025. From delayed payments to unrealistic SLAs and inconsistent claim volume, this episode dives deep into the operational and financial landmines that restoration contractors face when tied too tightly to TPA programs.

Bobby brings unfiltered insights, real-world horror stories, and proven strategies for navigating today’s increasingly rigid and centralized TPA landscape. Whether you’re struggling with cash flow, compliance fatigue, or pipeline instability, this conversation will arm you with the clarity and tactics needed to regain control of your business.

What You’ll Learn:

• Why TPA payment delays are worse than ever—and what to do about it
  
  
• How to build systems that meet rigid SLAs without burning out your team
  
  
• The dangerous downside of claim volume inconsistency
  
  
• Strategies to reduce TPA dependency and diversify your lead flow
  
  
• Bobby’s rapid-fire take on myths, tools, and whether he’d build with TPAs again
  
  
  

If you're working with TPAs—or considering it—this is required listening.

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that’s helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads.

This 30-minute session breaks down the real impact of Google’s 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google’s SGE (Search Generative Experience) are reshaping the local search landscape. Clinton shares a field-tested SEO blueprint that’s already driving millions in revenue for top restoration pros nationwide.

What You’ll Learn:

• How Google’s 2025 algorithm affects local rankings
  
  
• The role of AEO and GEO in local search
  
  
• Four critical SEO pillars every restoration company must optimize
  
  
• What Google and ChatGPT prioritize when recommending local businesses
  
  
• A website structure that converts traffic into urgent calls
  
  
• Common SEO mistakes—and how to avoid them
  
  

Who This Is For:
Restoration company owners, in-house marketers, and anyone serious about dominating local search in 2025 and beyond.

The episode wraps with details on how to get a free Local Visibility Review, including a custom scorecard, SEO audit, and keyword insights.

If you’re interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today!

https://www.waterrestorationmarketing.net/schedule