In this episode, I’m joined by SEO experts Yordan Dimitrov, Nikki Halliwell, Mark Williams-Cook, and Dave Cousin to explore some of the biggest questions in the world of digital marketing right now.

We dig into the real challenges SEOs face today - from conflicting advice and overhyped strategies to the value (or not) of backlinks and SEO tools in 2025.

We also discussed -

- What SEO advice is still worth following - and what should we ignore?

- Is SEO becoming overpriced or misunderstood by clients and businesses?

- What role will websites actually play in the next 3 - 4 years?

It’s a mix of straight-talking insights, industry experience, and a look ahead at where digital marketing is going. I really enjoyed recording this one - big thanks again to my fantastic guests for sharing their time and insights.

About my guests -

Dave Cousin - Founder of Dave the SEO & Co. Dave is a high end SEO & Organic Search Consultant and Trainer. Bringing 20 years of experience to the table!

Mark Williams-Cook - Digital Marketing Director at digital agency Candour and founder of AlsoAsked.

Nikki Halliwell - Senior Technical SEO Manager at Journey Further, co founder of TechSEO North and she also has a great newsletter!

Yordan Dimitrov - Currently SEO Manager at digital marketing agency Reflect Digital and soon to be Brighton SEO speaker!

https://www.searchwithsean.com/

Real Talk With Sean is an exciting show on Search With Sean, where industry experts join me for unfiltered discussions on the hottest topics in SEO and digital marketing. In this episode, we cover SEO reporting, digital marketing collaboration, and what’s next for e-commerce in an AI-driven world.

In this episode, I’m joined by four fantastic guests:

Andrew Holland - Director of SEO at JBH - https://www.youtube.com/watch?v=a-zr9q6g4mY

Jes Scholz - Independent growth marketing consultant & SEO futurist - https://seobrief.substack.com/

Kelly-Anne Crean - Head of Operations at Koozai - https://www.youtube.com/watch?v=jrvWYdo8V90&t=3s

Mordy Oberstein - Founder of Unify Brand Marketing

Complete The SEO Survey: https://docs.google.com/forms/d/e/1FAIpQLSej8Nq5VfgVSW06O3lpxCjz5GsH91w8_1NzpfILV3emkFAUAA/viewformhttps://www.searchwithsean.com/

Real Talk With Sean is an exciting new (ish) show on Search With Sean, where industry experts join me for unfiltered discussions on the hottest topics in SEO and digital marketing.

In each episode, we dive deep into the latest trends, challenges, and innovations - sharing honest opinions, bold insights, and real-world advice, all with no holds barred.

In this episode, I’m joined by four fantastic guests:

Carmen Domínguez Rodríguez - Director of organic growth at Welltech

David Sayce - A self employed digital marketing and SEO consultant with over 30 years of experience.

Kira Khoroshilova - The founder of Diary Of An SEO

Amanda Walls - The Director & head of organic media at Cedarwood Digital

We covered a wide range of important topics, including -

- How important is keyword tracking today, how should it be leveraged effectively, and what does the future hold for SEO tools?

- Is Schema worth implementing?

- How do key metrics, site structures, content strategy, and user behaviour differ across industries in digital marketing?

- How secure are coding-based roles in the age of AI, and should aspiring developers still learn to code?Check out the