🚨 Think Your Marketing Has an AI Agent? Think Again!

Marketers are being promised AI agents that run campaigns while they sleep. Reality check: most of these so-called "agents" are just automated workflows. In Growth Snacks #2, Gamal breaks down:

✅ The difference between AI workflows and true AI agents✅ Why most marketing “AI agents” are just glorified automations✅ How to actually leverage AI for smarter, more efficient workflows

Don’t fall for the hype. If your AI tool can’t act without you, it’s just a workflow—not an agent. 💡 Perfect for: Performance marketers • Digital strategists • Anyone exploring AI in marketing 🎧 Follow for more practical insights on building smarter, data-driven marketing. 📩 Join the Reach 4 Growth community — where modern marketers get real about AI.

Is digital retail just about e-commerce? Is it as simple as a one-time investment? Spoiler: It's not.

In this episode of Reach 4 Growth, I sit down with Jonathan Flender, VP of Digital and Omni at GMG, to debunk the biggest myths retailers have about digital transformation. We dive into why digital goes far beyond just selling online and why thinking of it as a one-time setup can be a costly mistake.

🚀 What we cover:

✅ The most common misconceptions about digital retail ✅ Why digital transformation is more than just e-commerce ✅ How to build sustainable digital strategies without burning out ✅ The cost of leadership: balancing growth, ethics, and personal well-being ✅ Lessons learned from leading digital innovation in fast-paced environments

🎯 Whether you're navigating digital strategy, retail growth, or leadership challenges—this episode breaks down the musts of thriving in digital retail without falling for common traps.

🎧 Connect with me on LinkedIn: https://www.linkedin.com/in/gamalgrowth/

📩 Join the Reach 4 Growth community –for authentic growth and real success.

Marketers love to debate attribution vs incrementality—but here’s the truth: They’re not in competition. They’re two stages of smarter marketing measurement.

In this episode #1 from Growth Snacks series, Gamal breaks down: ✅ What attribution actually tells you (and why it’s not enough)✅ Why incrementality is the harder—but more valuable—question ✅ How to stack both for clearer ROI, sharper decisions, and real profit

If you're still obsessing over last-click vs data-driven, you’re playing the wrong game. It's time to evolve your measurement stack—one smart step at a time.

💡 Perfect for:

Performance marketers • Growth leads • Brand managers • Anyone tired of fluffy metrics.

🎧 Follow for more bite-sized drops on what actually drives marketing results.📩 Join the Reach 4 Growth community — where modern marketers level up.