In this episode, Steve Fretzin and Rafi Arbel discuss:

• Persistence is a key element in long-term marketing and outreach
• The impact of in-person networking on professional relationships
• Blending digital tools with personal follow-up strategies
• System-building as a solution for scaling and stabilizing a business

Key Takeaways:

• Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.
• AI tools like Fathom are effectively used post-Zoom calls to generate meeting summaries, action items, and even tailored follow-up emails.
• A major operational failure—losing a key employee without SOPs—led to the implementation of structured daily team meetings and detailed task documentation using ClickUp and SweetProcess.
• Personalized outreach, such as sending curated articles based on someone's interests or social media activity, is a highly effective way to maintain engagement with referral sources.
  

"The reason the water cuts through the rock is that it is a constant, constantly hitting it with small forces. And that's really what we're doing in marketing." — Rafi Arbel

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About Rafi Arbel: Rafi Arbel is the founder of Market JD, a digital marketing agency for consumer law firms. A former trial attorney, Rafi helps personal injury, criminal defense, family, and immigration lawyers grow their practices through SEO, PPC, and high-converting websites. He’s a recognized voice on legal marketing strategy, referral network building, and law firm growth.

Connect with Rafi Arbel:

Website: https://marketjd.com

Email: rafi@marketjd.com

LinkedIn: https://www.linkedin.com/in/rafiarbel/ & https://www.linkedin.com/company/market-jd-inc-/

Twitter: https://x.com/rarbel

Facebook: https://www.facebook.com/rafi.arbel/

Instagram: https://www.instagram.com/rafi.arbel/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.