In this episode, I’m joined by my good friend Jason Seward, CEO of 608B Capital, for a candid conversation about the power of personal branding—especially if you’re in the real estate game or just starting to build your business presence. We dive deep into Jason’s journey of transitioning from a corporate career to becoming a full-time real estate investor and how he leveraged social media to build a brand that attracts both deals and investors.

We chat about the mental hurdles of putting yourself out there, how to handle the fear of judgment, and the importance of showing up authentically and consistently. Jason shares his real-world experience on delegating marketing tasks, investing in brand building before the revenue rolls in, and why being known as the go-to expert in your market is a game changer. Whether you’re brand new to content marketing or looking to level up, this episode is packed with honest insights that will motivate you to get visible and stay consistent.

Episode Highlights & Timeline:

[0:00] - Introducing Jason Seward and the power of early brand-building.

[1:02] - Overcoming fear of judgment when showing up on social media.

[4:15] - Jason’s journey from side hustle to full-time real estate investing.

[7:03] - Why Jason invested in marketing before the revenue came in.

[9:25] - Delegating marketing tasks vs. doing it yourself.

[16:01] - The importance of vetting partners and finding cultural alignment.

[22:05] - Real-world examples of brand visibility leading to investments.

[31:27] - How personal content humanizes your brand and builds trust.

Links & Resources:

• 608B Capital: https://608bcapital.com/

• Burn the Ships Podcast: https://608bcapital.com/podcast-2/

• Follow Jason Seward on Instagram: https://www.instagram.com/burningtheshipspod/

• Learn more about podcast production with cullermedia.com

5 Key Takeaways:

1. Visibility Wins: Consistently putting your name and business out there builds recognition and credibility—critical for attracting deals and investors.

2. Own Your Brand: It’s normal to feel judged when you start sharing content, but confidence comes from showing up authentically and consistently.

3. Delegate Wisely: Hiring professionals to handle marketing allows you to focus on your strengths and ensures consistency, even when you’re busy.

4. Authenticity Matters: Sharing personal moments (like family life) adds depth to your brand and helps people connect with you on a human level.

5. Invest Ahead: Sometimes you have to invest in your brand and marketing before the returns show up—it’s a mindset that pays off in the long run.

Thanks so much for tuning in! If you enjoyed this episode, be sure to subscribe, rate, and leave a review. Don’t forget to share the show with someone who could benefit from building a stronger brand presence. Catch you on the next one!

Video content marketing is one of the most powerful tools for growing your business, but it’s not just about making videos—it’s about having the right mindset. In this video, I’ll break down what video content marketing really is and how it helps you connect with your audience, build trust, and drive results. We’ll also dive into the mindset you need to create consistent, impactful content that grows your brand!Key Talking Points of the Episode00:00 Introduction00:30 What is content marketing?01:37 How to make your content marketing effective02:47 The purpose of content marketing04:03 How content marketing can generate leads05:08 Why mindset is important in content marketing___________________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Is your marketing not getting the results you want? In this video, I’m breaking down the top 3 reasons your content marketing might be failing and sharing actionable steps to get it back on track. Learn how to identify common mistakes, refocus your strategy, and start driving real results with your marketing efforts!Key Talking Points of the Episode00:00 Introduction01:27 Personnel05:39 Expectations09:23 Direction______________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Recycling your video content for social media can save you time and maximize your reach—but is it always the right move? In this video, I’ll break down the pros and cons of repurposing your content, when it works best, and how to do it without losing quality or engagement. Learn how to make the most of your videos and keep your social media strategy fresh and effective!Key Talking Points of the Episode00:00 Introduction01:12 Why you should recycle a video again02:10 Keeping your consistency through recycling videos04:05 What to consider before recycling videos on social media05:04 Repurposing your existing content06:18 Exhausting short clips from longer form content07:00 When is it ideal to recycle videos on social media?_____________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

If you’re a real estate investor looking to scale without sacrificing your lifestyle, this is the episode for you. I sat down with my good friends and clients Jon & Amy Nolen from Oklahoma City to talk about how they built a highly profitable real estate business that aligns with their family-first values—and why more deals don’t always mean more money.

We dig into how they transitioned from high-pressure marketing methods like cold calling and mailers to powerful brand-building with TV and radio, and why that human connection matters. We also talk about how their CRM, “Pete,” plays a huge role in systemizing their lead flow, keeping sellers happy, and maintaining smooth operations. If you’re feeling the burnout or trying to grow the right way, this is one you can’t afford to skip.

Episode Highlights:

[0:00] - Introduction

[1:11] - Why this interview was pulled from the archives—and why it still matters

[3:00] - Jon & Amy’s early reluctance to video and how it became their marketing secret weapon

[4:18] - How building brand trust through TV and radio created warmer, higher-quality leads

[6:24] - TV vs. cold calling: the mental shift it creates in motivated sellers

[13:09] - Scaling back: why 30 deals/month was too much—and how they course corrected

[15:46] - The KPIs that matter when you’re optimizing for lifestyle, not volume

[22:00] - How their CRM, Pete, automates everything from follow-ups to file sharing

[26:12] - The power of a seamless customer experience—and how it boosts referrals and reviews

[29:11] - Final advice: track your numbers, document your journey, and stay consistent

Key Takeaways:

1. Brand-first marketing builds trust: TV and radio ads created warmer leads by establishing credibility before the first conversation even happened.

2. More deals doesn’t always mean more profit: At 20–30 deals a month, Jon & Amy hit a wall. Scaling back brought better margins—and a better life.

3. Your CRM can make or break you: Automations and smart follow-ups inside their CRM “Pete” helped streamline everything from lead management to file sharing.

4. Document your journey on social: Sharing your real estate process online can build trust, attract private lenders, and even bring in deals.

5. Make decisions based on data, not feelings: Track your cost per lead, contract, and closing—and give any strategy 3 to 6 months before pulling the plug.

Resources Mentioned:

• CRM Mentioned: Pete — https://www.peterei.com/

If you enjoyed this episode, don’t forget to rate, follow, and review the podcast. It helps us keep bringing you actionable insights from real investors building intentional, lifestyle-focused businesses. Share this episode with a friend who needs to hear it!

Hooking your viewers from the start and wrapping up with a strong close can make all the difference in your social media videos! In this video, I’m breaking down why nailing the intro keeps people from scrolling past, and how a solid ending gets them to take action—whether that’s hitting follow, sharing, or coming back for more. Let’s make sure every video you put out leaves an impact!Key Talking Points of the Episode00:00 Introduction01:24 2 kinds of hooks02:30 Why you need a strong hook04:25 How to come up with a strong hook05:19 Call to action07:03 What call to action to use08:04 The most important part of a social media video________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Did you know that you don’t necessarily have to spend money on ads to monetize your content? Running ads is one sure-fire way to get your social media content monetized but there are more organic ways too, some that you can even start doing on the very first piece you put out on the internet. Watch this video to learn how to monetize your social media content and why you should be focused on doing it organically before chasing after paid ads!Key Talking Points of the Episode00:00 Introduction01:43 Why shouldn’t you avoid talking about your products and services?03:12 What is the best way to talk about your products and services in your content?05:15 How can affiliate programs help you monetize your social media content?07:06 Why is it important to be aligned with the affiliates you will work with?09:01 Why should you focus more on monetizing your content organically?___________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

If you’re tired of the constant grind of cold calling, direct mail, and paying out the nose for Facebook ads, this episode is going to hit different. I sit down with my good friend Paul Myers out of Augusta, Georgia—someone who’s absolutely crushed it in real estate investing by leaning hard into relationships and authority-building, instead of chasing every lead through paid marketing.

Paul has generated over $1 million in gross profit from real estate deals without spending big on ads—just by focusing on referrals and building deep-rooted partnerships with local realtors. In this episode, we break down his exact playbook, from his “blitzkrieg” outreach system to his killer email newsletter strategy. Plus, we get into a super underutilized asset in the investor space: Google reviews. With 700+ reviews and top search engine visibility (even ChatGPT recommends him!), Paul shares how you can build that same local credibility and presence in your own market.

Episode Timeline & Highlights

[0:00] - Introduction

[2:22] - How Paul built $1M+ in gross profit from agent referrals

[6:09] - Paul’s “blitzkrieg” outreach strategy to dominate agent relationships

[10:08] - The shift from paid marketing to long-term relationship building

[15:14] - Why realtor referrals are warmer, easier, and more consistent leads

[18:13] - The secrets behind Paul’s 59% open rate email newsletter to 1,600 agents

[25:49] - Why Google Reviews matter way more than most investors think

[30:36] - What ChatGPT & Google AI say about Paul’s business (mind-blowing SEO hack)

[35:30] - The 3-step system Paul uses to collect hundreds of five-star reviews

[37:57] - Paul’s tip for making review requests frictionless for anyone

Links & Resources

• Connect with Paul Myers: contact@myershousebuyers.com

• Paul’s website: myershousebuyers.com

• Dan Sullivan’s book: 10x is Easier Than 2x

• The Road Less Stupid by Keith Cunningham

• Learn more about our full-service podcast production: Cullermedia.com

5 Key Takeaways

1. Referrals Are a Goldmine – Paul built a seven-figure investing business by focusing on realtor relationships, not ads.

2. Outreach Matters – His “blitzkrieg” approach hits agents with nine touchpoints to instantly overcome obscurity.

3. Newsletters Build Authority – A monthly email packed with stories, listings, and reviews keeps Paul top of mind with 1,600 agents.

4. Google Reviews Create Trust – With over 700 reviews, Paul ranks at the top of AI-driven and traditional search engines alike.

5. Make Reviews Easy – Asking 1-on-1, keeping it personal, and sharing a direct link makes it frictionless for people to leave a review.

If this episode sparked some ideas and gave you action steps to run with, do me a favor—rate, follow, and review the show wherever you’re tuning in. It helps us reach more investors looking to level up their marketing game. Catch you on the next one!