Today we welcome William Murray onto the R2Kast! 🎙️ A sheep and beef farmer with a thriving equine livery in Scotland, Will shares his insights on the daily chaos of lambing, the tough choices farms face when diversifying, and the emotional toll of working in an industry that too often leaves its people behind. 🐑🚜

We talk about the shift from indoor to outdoor lambing, and how weather can make or break the lambing season. Will also opens up about the changes happening on his farm and why, despite the romanticism of rural life, diversification is becoming essential for survival. ☀️💼

From speaking at protests to creating viral TikToks, Will has become a loud voice in the fight against the 2026 inheritance tax reforms. He explains how these changes threaten not just farms but the broader rural economy, and how a rally in London reminded him of the unity and strength of the farming community. 📣❤️

With over 200k TikTok followers, Will also reflects on his rise as a farming content creator. From showing sheep dipping to calling out vegan misinformation, his goal is to educate the public about the reality of farming—good, bad, and ugly. He’s authentic, hilarious, and unapologetically himself. 🧠📲

Enjoy! 😊

Thank you to Howden Rural for the continued support.

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