Everyone knows the worst part about selling books is the selling part. That darned author-marketing! So in this episode, we break down a recent post by popular author-marketing guru, Dan Blank, and discuss the difference between being "intentional" and being *integrative*--replacing the agenda-driven drudgery with some creative fun while generating interest in your books.

You really can find and craft your authentic voice in today's online world!

Also, David has some takeaways from the Independent Booksellers Association conference, and gets a bit personal about my social media posts, as examples of creative marketing that doesn't feel coercive or forced (which was very kind! But I'm not selling books myself yet).

Dan Blank's post on Substack:

The Creative Shift by Dan Blank (How One Author Found Her Voice Online)

And you can follow us too while you're at it: Mick Silva Editing and David R. Morris

And even on the Facebooks, if you like: Me and Dr. David

"Do I need an editor?" "Is my book any good?" "Do I need an agent?" These have been the common questions of hopeful writers for generations. But these days, looking to navigate the ever-shifting landscape of publishing is far more complex. In this conversation, we pull back the curtain on what really happens behind the scenes in book publishing, and offer some honest insight and guidance about what authors need to succeed, regardless of whether they're publishing conventionally or going independent.

Whether you're pursuing traditional or independent publishing, in this episode we aimed to help answer the typical questions, and provide some of the education that separates future authors from the rest of the pack.

Even our AI assistant had trouble titling this one! But in this second episode, Mick and David picked up their discussion of the major factors disrupting modern publishing, hitting some highlights:

• Big mergers and their impact on book acquisitions
• How authors (and small publishers) can deal with truncated selling cycles
• Why publishing has become so much more dependent on author publicity
• and How personal stories (memoirs & author-centered nonfiction) are making a comeback

We close out with some hope that cultural conversations can take center stage in small grassroots publishing again, as the shifting landscape grows ever more diverse...come along!