Why is creating real value for the end customer critical for startups to ensure a going concern? How has construction become responsible for such a large portion of global pollution? What did Jennifer observe about the construction space that she identified as a process opportunity for differentiating her firm from competitors? Why is there so much mistrust within construction? What about the tangibility of construction was so compelling to Jennifer? Why was starting a construction business during a recession an unexpected blessing? Why was the adoption of BuilderTrends instrumental in Jennifer scaling Scala Construction? What drew Jennifer back to entrepreneurship despite the success of her construction company? Why has the European adoption of construction innovation exceeded the pace of what is happening in the US? What about the Netherlands' historical business culture has contributed to its adoption of innovative construction technology? What factors have driven the circular economy adoption within Europe? Why is performance replacing sustainability in the construction technology vernacular? How has WerkWell established itself as a trusted bridge between European building materials and technologies and the US market? Why is building with resiliency the next frontier for construction in the US?

Jennifer Koster - CEO and founder of WerkWell Holdings, joins Proptech Espresso to answer these questions and discuss how an off-the-cuff comment from her father led her to leave the technology startup world and jump into real estate construction.

What are the similarities between the terms 'proptech' and 'I love you'? Why was learning to speak English so important for Oscar? What lessons on entrepreneurship did Oscar learn from being a real estate agent? Why is it important to break out of your comfort zone and put yourself in uncomfortable situations? What did Oscar learn about himself after working as an accountant for several months? Why is making mistakes so critical for entrepreneurs? How did the decision to build an international relocation consultancy come about? Why was the COVID pandemic so devastating for Oscar's original business? What insight caused Oscar to rethink the business strategy around international mobility and transform the business into a software technology platform for all key stakeholders? Which issues were international students and professionals facing regarding their residencies post move-in that pointed to the need for a holistic real estate management solution? Why are professionals increasingly seeking international work experiences?

Oscar Rubio - CEO and co-founder of Lodgerin, joins Proptech Espresso to answer these questions and discuss how attending university internationally helped him develop the necessary expertise to reinvent himself as a relocation expert for students and professionals.

How are Norway and the Upper East Side related in Joachim's mind? Why did Joachim decide to pursue a corporate job after initially starting as an entrepreneur? What makes 40 year old entrepreneurs more likely to succeed than some of their younger counterparts? What sparked the entrepreneurial desire within Joachim? How did Joachim and his team turn a customer's bankruptcy into a spinout opportunity for a new product company? Why have shared spaces in multifamily buildings been largely ignored by technology device vendors? What is Defigo doing with AI to help solve building accessibility issues that handicapped residents face? Why is the ease of Defigo installation a major point of pride for Joachim? What is Defigo's integration strategy with other solution providers? Why is Defigo exploring a white label strategy for its access device solution?

Joachim Stray - CEO and founder of Defigo joins Proptech Espresso to answer these questions and discuss the differences between selling and GTM strategies in the US and Europe, including the relative importance of security between the different regions.