Are you a promotional products supplier or distributor looking to boost your online presence and grow your business? In this episode of Promo Perspectives, SAGE's Senior Marketing Coordinator, Gabe Gotay, dives deep into the essentials of building, executing, and growing a successful digital marketing strategy.

Gabe breaks down the process into three key phases:

• Build: Learn how to set clear, measurable goals using the SMART framework, understand your target audience with detailed buyer personas, and select the most relevant digital marketing channels for your business.
• Execute: Discover actionable tips for developing effective campaigns across various channels like SEO, paid advertising, content marketing, email marketing, and social media. Gabe also highlights how SAGE's tools can simplify your online presence and streamline your marketing efforts.
• Grow: Understand the importance of tracking your key performance indicators (KPIs) and leveraging analytics tools to gain insights. Embrace a mindset of continuous improvement through reporting and iteration to maximize your ROI.

Whether you're new to digital marketing or looking to refine your existing strategy, this episode is packed with valuable insights and practical advice specifically tailored for the promotional products industry.

In this special bonus episode, we sit down with Jenna Quaranta, a significant force in the industry who's made multiple appearances on the PPAI Online 18 over the years.

Jenna shares her incredible journey, from her early days at AlphaBroder to her current role as Director of Sales and Training at HPG, where she coaches over 100 people a week through her own sales academy. Discover how her unique sales methodology, born from deeply personal experiences, prioritizes re-engagement, discovery, and building genuine trust.

In this candid conversation, Jenna reveals:

• Her "Field Sales Method" and how it helps sales reps protect their relationships and mental health.
• Why authenticity and trust are the cornerstones of true influence in the promotional products industry.
• Practical tips for leveraging social media to build relationships and prospect effectively, without wasting time.
• Her powerful insights on setting boundaries with social media and protecting your mindset.
• The crucial first step to take if you're looking to elevate your social media presence or build a brand from the ground up.

This episode is packed with invaluable wisdom for both promotional product suppliers and distributors looking to grow their businesses and build a lasting impact. Don't miss out on Jenna's game-changing perspectives!

#InfluencerMarketing #PromotionalProducts #SalesTraining #DigitalMarketing #SAGE #PromoPerspectives #JennaQuaranta #B2BSales #SocialMediaStrategy #Authenticity #TrustInBusiness

Ever wonder what goes into the high-quality video content that earned SAGE a spot on the prestigious 2025 PPAI Online 18 list? In this episode of the Promo Perspectives Podcast, we're pulling back the curtain on the process and workflow of video production with SAGE's talented producer, Lafonso Brown!

Following up on our previous discussion about videography philosophies, Lafonso dives deep into the nitty-gritty of creating impactful promotional videos. He shares invaluable insights into:

• Pre-production secrets: From brainstorming unique concepts (like our "Email Campaigns" skit!) and meticulous scriptwriting to detailed storyboarding and shot lists – discover how rigorous planning saves time and elevates your final product.
• Production challenges and solutions: Learn about lighting techniques, audio recording strategies (including double-system sound!), and how to navigate on-location shoots, whether it's a fictional narrative or a fast-paced event like Expo.
• Post-production magic: Lafonso reveals the software (Adobe Creative Suite, including Photoshop, Premiere Pro, After Effects, and Audition) and workflow behind transforming raw footage into polished, engaging content, even for animated software demos.

Whether you're a distributor looking to enhance your client presentations or a supplier aiming to showcase your products, understanding the dedication behind professional video production can revolutionize your approach. Lafonso emphasizes that while the tools might vary, the importance of a well-defined process is universal for telling a truly good story.