Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth

• Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others.

• The hosts emphasize that podcasts effectively warm up an audience, acting similarly to webinars by introducing new concepts and building brand familiarity over time.

• Jeff notes that podcasting functions as an "at-home version of brand building," scaling relationship development more efficiently than traditional in-person networking events.

• Mercer highlights the value of targeting niche podcasts, stressing that reaching a smaller, highly relevant audience can be more effective than aiming for broad, mainstream shows.

• The discussion identifies "customer media marketing" as a significant benefit of podcasting, enabling deeper audience relationships through consistent content creation.

• Mercer and Jeff suggest practical approaches for securing podcast appearances, including direct outreach, networking, and leveraging AI for research and pitch generation.

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Automation First: Pros and Cons

• Jeff and Mercer emphasize that successful automation requires a clearly defined, repeatable process before any building begins.

• Initially, Jeff viewed automation negatively, associating it with spam and a lack of human involvement, but now recognizes its necessity and value when a human element is retained.

• The hosts highlight the "never too late to automate, but sometimes it's too soon" principle, stressing the importance of manually proving a process before automating it.

• Mercer and Jeff outline a nine-part automation framework, beginning with strategic planning to define the desired result, the business process, and feasibility before any technical implementation.

• The discussion stresses that the "build" phase, which many mistakenly start with, is the fifth step in their framework, occurring after thorough planning and technical blueprinting.

• A key benefit of strategic automation is the creation of reusable "Lego bricks" or interchangeable parts, allowing for easier maintenance and scaling of complex automation workflows.

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Building a Culture of Accountability.

• The discussion centers on establishing a "culture of GUSTO" within a business.

• Jeff and Mercer define "GUSTO" as a framework for team members to operate effectively, emphasizing self-driven action and focus.

• The framework aims to be more impactful than traditional mission or vision statements, which often become "placards on the wall".

• "GUSTO" is an acronym: Good enough to get going (G), Use the system to improve the system (U), Speed to result (S), Trust but verify (T), and Out with the trash (O).

• The hosts explain how these principles foster a proactive environment, encouraging action over perfectionism and continuous improvement.

• The episode concludes by illustrating how an AI-first approach can integrate seamlessly with these "GUSTO" principles, enhancing efficiency and removing bottlenecks.

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Powered Sales Techniques and Tactics

• Jeff and Mercer explore how AI tools can refine and improve service-based businesses' sales processes.

• The hosts discuss using AI to qualify leads, create compelling sales copy, and analyze customer interactions.

• They emphasize that AI can help identify ideal clients and determine the best strategies for attracting them.

• The conversation highlights AI's ability to streamline tasks, automate outreach, and personalize communication with potential clients.

• Mercer and Jeff stress combining AI insights with human skills to build strong client relationships.

• The episode concludes by noting AI's potential to empower even those who don't consider themselves natural salespeople.

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Breaking Bottlenecks In An AI-First Business

• Today’s discussion centers on identifying and eliminating bottlenecks within an AI-first business framework.

• Bottlenecks can exist even in AI-driven companies, often stemming from limiting beliefs or organizational structure.

• The conversation highlights the relevance of capability and capacity in pinpointing bottlenecks.

• They note AI's potential to significantly enhance both capability and capacity within a business.

• Mercer and Jeff discuss practical strategies, such as using loom videos to delegate tasks effectively.

• The episode concludes by advocating for a shift toward AI-first thinking to streamline processes and boost efficiency.

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI Agents As Your Copilot.

• The discussion centers on utilizing AI agents as a business partnership.

• The hosts emphasize the changing definition of AI agents, from individual bots to AI-driven tools and behaviors.

• Using AI agents to access specialized knowledge, such as that of a copywriter or analyst.

• Jeff and Mercer address the debate about the longevity of AI agents and whether they should be integrated into broader AI models.

• Using AI agents to enhance team member capabilities and avoid additional hiring.

• The episode concludes by noting the importance of providing feedback to AI agents to improve their effectiveness.

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Art of Using AI For Feedback.

• The discussion centers on effectively utilizing AI in the feedback process.

• Jeff and Mercer stress the significance of being open to feedback to facilitate improvement, regardless of where it comes from.

• AI's capability to provide objective, data-driven feedback is key, as it can aid in better decision-making.

• The hosts introduce the concept of creating AI-driven "digital twins" of customers or team members to gain valuable feedback and insights.

• AI’s ability to analyze data and identify patterns to provide unique perspectives in feedback scenarios is a key takeaway.

• The episode concludes by considering the necessity of blending human judgment with AI capabilities for optimal feedback implementation.

Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Visionary Leadership In AI-First Businesses.

• The insights shared center on the role of visionary leadership in businesses that prioritize AI.

• Mercer and Jeff emphasize the importance of providing direction in a world where many seek clarity.

• Their exchange explores the idea that early adoption of AI necessitates a visionary approach to navigate uncertainties.

• Main points discussed center on the role of visionary leadership in businesses that prioritize AI.

• They discuss tactical ways to integrate AI in business, such as AI show-and-tell and reverse engineering success through AI.

• Mercer and Jeff's analysis further discusses the importance of defining the desired outcome rather than focusing on the process of prompting AI.