Securing funding for your product isn't just about having a great idea. It's about telling a compelling story that resonates with stakeholders and decision-makers.

As product managers, we often get caught up in the technical details and forget the power of narrative. But here's the truth: a well-crafted story can make all the difference in getting your project green-lit.

In my latest podcast episode, I break down the art of creating a persuasive business case. I share strategies for synthesizing customer feedback, market data, and revenue impact into a cohesive narrative that captures attention and drives action.

Key takeaways include:

• How to structure your pitch for maximum impact
• The importance of quantifying problems and solutions
• Techniques for weaving in customer stories and contextual examples
• Ways to clearly communicate your resource needs and timeline

Remember, your stakeholders weren't present for all those customer interviews and data analysis sessions. It's your job to bring that information to life and make a compelling case for investment.

Does your funding pitch have stack-ranked user problems and aligned stakeholder solutions? If not, this episode will give you the tools to create one that does.

VALUABLE RESOURCES

My free guide

Check out my programs and workshops

ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.

CONNECT & CONTACT

Visit my community on Mighty Networks

Find me on LinkedIn

Email: info@listen-evolve-inspire.com

Hosted on Acast. See acast.com/privacy for more information.

As product managers, we often focus on the technical aspects of our role, but it's the soft skills that can make or break our success. In this episode of Product Game Plan, I share a recent experience that highlights the critical importance of communication touchpoints for productivity in enterprise product management.

I discuss how a simple check-in with a team member revealed a misalignment in expectations, leading to unnecessary stress and potential burnout. This situation underscores the value of open communication and the need for regular updates, especially in fast-paced environments where priorities can shift quickly.

Key Insights on Communication and Productivity

• How to identify and address communication gaps that can impact team productivity
• The importance of resetting expectations across teams and stakeholders
• Strategies for maintaining open lines of communication in a busy work environment
• Ways to leverage modern communication tools for swift updates and realignment

I discuss examples that illustrate how proactive communication can prevent misunderstandings, reduce stress, and improve overall team efficiency. By implementing these strategies, you can create a more balanced and productive work environment for your team.

"Managing expectations should be carefully planned between business stakeholders and external customers and their users."

VALUABLE RESOURCES

My free guide

Check out my programs and workshops

ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.

CONNECT & CONTACT

Visit my community on Mighty Networks

Find me on LinkedIn

Email: info@listen-evolve-inspire.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Product Game Plan, I share insights from my recent European event that highlight the importance of maintaining strong relationships with customers and partners. We'll explore how these connections can drive product quality, foster loyalty, and ultimately lead to business growth.

• Discover why product quality should be your top priority
• Learn the value of human loyalty in business relationships
• Understand the power of continuous engagement with users
• Explore strategies for creating effective customer and partner advisory forums
• Gain insights on building processes that support future strategies

BEST MOMENTS

When you scale up, practice will smooth the edges of your unpracticed self."

"It is your commitment to the process that will determine your progress."

"Goals win you the game, but systems keep you in the game. So fall in love with the cycle of continuous improvement."

VALUABLE RESOURCES

My free guide

Check out my programs and workshops

ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.

CONNECT & CONTACT

Visit my community on Mighty Networks

Find me on LinkedIn

Email: info@listen-evolve-inspire.com

Hosted on Acast. See acast.com/privacy for more information.