
Producing & Marketing Music Not in Your Native Language – w/ Heavy Kevy
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🎙️ Heavy Kevy: Producing & Marketing Music Not in Your Native Language
🎧 What happens when you create music in a language that isn’t your first? Heavy Kevy — vocalist of Insanity Alert, The Apers, and Sweatpants Party, and head of Monster Zero Records — shares the highs, hurdles, and hilarious moments of doing just that.
🚨 From language barriers to cultural connection, Kevy gets real about reworking lyrics, resonating with global fans, and building a worldwide punk following — all while staying 100% DIY.
💡 KEY TAKEAWAYS:
✅ Going Global: How performing in English helped expand his reach
✅ Lyric Rewrites: Why telling your own story is more important than translating perfectly
✅ Punk & Personality: The power of humor, culture, and authenticity in music marketing
✅ Acoustic Freedom: How solo shows keep things simple, personal, and fun
🔥 WHY LISTEN?
If you’re an artist thinking of expanding beyond your home language — or simply curious how global indie success happens without big labels — this episode is packed with insight, fun stories, and honest advice.
✅ Multilingual music marketing
✅ Global DIY artist journey
✅ Keeping it fun, real, and unapologetically punk
🎧 Tune in on Spotify, Apple Podcasts, YouTube & Amazon Music!
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