On this episode of PV Talks, join host Steve Bracety, President and CEO of the Prescott Valley Chamber of Commerce, as he chats with Donna Werking of Northern Arizona Social.

Dive deep into the history, excitement, and behind-the-scenes magic of Prescott Frontier Days—the World's Oldest Rodeo. Donna shares how her digital marketing agency helps keep this iconic event thriving year after year.

What it takes to maintain consistent branding, and how community events and attractions like the Whiskey Row Boot Race and trick-riding Riata Ranch Cowboy Girls keep fans coming back from across the globe.

Whether you're a rodeo rookie or a seasoned fan, this episode offers a front-row seat to the heart of Arizona's cowboy culture.

PV Talks is part of the CAST11 Podcast Network of Prescott. Check out the podcast network website with ALL the shows at: https://CAST11.com

In this episode of PV Talks, host Steve Bracety previews Prescott Valley Days (May 8–10) with guests Nobero Cabrera of Aztec Market and Gloria Grose from the Prescott Early Bird Lions Club.

Prescott Valley Days is more than an event—it’s a community tradition. Tune in to learn how you can join the fun!

In this powerful episode of PV Talks, Steve Bracety sits down with Yavapai College's dynamic senior leadership team—Dr. Lisa Rhine, Dr. Marylou Mercado, and Dr. Doug Barry—to explore how innovation, affordability, and community impact are reshaping the future of higher education in Arizona.