In this episode of BDR's Prime Partners Podcast, we sit down with Nathan Keller, Chief Sales Officer at Free2Grow, to unpack how Artificial Intelligence (AI) is shaking up the home service industry (especially HVAC, plumbing, and electrical)—without losing the human touch. From debunking myths to showing how AI voice solutions can enhance branding and personalization, Nathan makes a compelling case for why contractors shouldn't fear the bots.

The conversation explores the evolution of AI-driven call services, how they stack up against traditional models, and what it takes to implement these tools to benefit your team and customers.

Whether you're just curious or already testing AI tools, you'll walk away with a clear understanding of the next wave of innovation—and how to make it work for you. Tune in to discover how AI is redefining service, not replacing it. You'll learn what's possible today, what's coming next, and how to take your first (or next) step forward.

• 00:00 Introduction
• 04:49 The Transformation of AI in Call Answering
• 11:11 Differences Between Traditional and AI Call Services
• 14:36 Branding and Personal Touch in AI Services
• 17:58 About Free2Grow
• 19:34 Data Analytics and Performance Insights in AI
• 21:32 Future Directions in AI Technology