💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the crucial role that your reception area plays in your overall marketing strategy. They discuss how a subpar reception experience can undo all your hard work in online and offline marketing, highlighting the importance of first impressions.

Jim and Tyson cover various aspects such as maintaining a clutter-free and professional reception area, the significance of consistent branding, and the impact of friendly staff interactions. They also share insights on how to turn your reception space into a powerful marketing asset, featuring tips like playing your own video content and ensuring your environment reflects your brand's promise. Tune in to discover actionable steps to enhance your reception area and convert new patients into loyal ones.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the crucial topic of patient reviews and their impact on your practice's online visibility. Discover the essential workflow for generating perfect reviews, learn about the importance of timely and recent reviews, and get insights into the best tools and strategies for amplifying positive feedback.

From asking patients for reviews to guiding them through the process and utilizing reviews in your marketing, this episode is packed with actionable advice to help you stand out in your local area. Don't miss out on these tips to enhance your Google business profile and attract more patients to your clinic!

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the marketing metrics that truly matter for podiatry businesses. They delve into how to identify and focus on performance metrics over vanity metrics, ensuring that your marketing efforts are driving real business growth.

Key topics include tracking new patient leads, understanding patient conversion rates, calculating the cost per lead, measuring patient retention rates, and determining the average revenue per patient. Tune in for practical advice on how to avoid getting overwhelmed by data and use metrics to make informed marketing decisions.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the essentials of local SEO for podiatry practices.

Learn practical tips on optimizing your Google Business profile, the importance of relevant and local content, leveraging patient reviews, and various tools to measure your local SEO performance.

Whether you manage your own marketing or work with a professional, this episode provides valuable insights to boost your clinic's online visibility and attract local patients effectively.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the art of repurposing content. Starting with a lighthearted discussion about Tyson's love for maple syrup, they transition to the main topic: how podiatrists can efficiently reuse a single video to create multiple marketing assets.

Learn about the importance of creating short, concise videos aimed at your ideal patients and how to transform them into social media clips, blog posts, newsletters, quotes, and infographics. The episode highlights tools like Opus Clip, Canva, and Google Analytics to streamline the process, emphasizing the value of scheduling and recycling content. Tyson shares a touching personal story to underline the importance of leaving a lasting legacy through content creation.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the top 5 practical applications of AI for podiatry practices. The discussion covers leveraging AI tools like ChatGPT for patient communication, creating blog content, enhancing social media presence, personalizing responses to Google reviews, and improving hiring processes.

Learn how to efficiently use AI to attract your ideal patients, manage clinic operations, and save time. Don't miss out on these invaluable tips for integrating AI into your podiatry practice to better serve your patients and streamline your work.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of creating raving fans for your business.

They explore key strategies podiatrists can use to wow their patients, from making great first impressions to effective communication and unexpected personal touches. Learn how transforming existing patients into advocates can be a cost-effective marketing strategy, leading to a solid, loyal patient base that drives your practice forward.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the value and benefits of mentoring podiatry students and residents. They explore how mentoring not only helps the students but also provides the mentors with fresh perspectives, updates on industry trends, and even potential future associates for their practices.

The discussion covers practical tips for integrating students into a practice, the importance of fostering a positive learning environment, and the marketing benefits of being seen as a mentor. Whether you’re a seasoned podiatrist or new to the field, mentoring can be a rewarding experience that contributes to the future of the profession.

✉️ CONTACT

jim@podiatrygrowth.com