Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to podcasts over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them—it’s about you.

Show Notes:

• Why podcasts exploded in popularity.
• Why creating a podcast is no longer just fringe marketing.
• The importance of building relationships with listeners.
• A marriage analogy for building a show from a seed.
• The importance of understanding the listener's needs.
• A timely transition from broadcast to podcast.

Resources:

Most people agree that the inventors of the podcast were Adam Curry (a former MTV VJ) and Dave Winer (a software developer). These two friends wanted to find a way to download online radio broadcasts to an iPod—a game-changing device that had been released a few years earlier in 2001.

In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.

Show Notes:

It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcuts.

The activity of selling has to be facilitated by technological solutions, especially as they get more powerful.

Using technology to promote, market, and create buying behaviors is always a moving target.

Taking on whatever the cutting edge is without alienating the masses is a delicate balance.

The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast.

People can sense authenticity very quickly.

The rules that work for scarce mediums don’t work for abundant mediums.

Unlike with traditional mediums, there are no gatekeepers when it comes to online broadcasting.

Audience-building might have as much to do with your personality as it does with the work you’re putting in.

Some people just know how to manifest and manage energy in a magical way.

Resources:

Download your FREE digital version of Mike’s bestselling book, “Ai Accelerator”

The Strategic Coach® Program

Growing Great Leadership by Dan Sullivan

Is social media fact-checking becoming obsolete? This episode explores Mark Zuckerberg's shift from using professional fact checkers to employing community-driven content moderation on Facebook, mirroring broader changes in digital discourse. Dan and Gord discuss the implications for information sharing, the evolving political landscape, and the potential democratization of online truth verification.

Show Notes:

Facebook is moving away from professional fact checkers, eliminating partnerships with approximately 90 fact-checking organizations due to perceived political bias.

A fundamental political culture shift took place during the recent U.S. federal election.

Mark Zuckerberg is adopting a community-driven content moderation approach similar to X (Twitter), implementing "Community Notes" where users can flag and verify information.

This shift represents a significant evolution in how digital information is verified and shared across social media platforms.

The change could potentially disrupt the business models of existing fact-checking organizations, many of which relied on Facebook contracts.

Younger generations have grown up in a hyper-connected world and feel the need to be well-informed, but stepping back from the constant barrage of information on social media can have a positive impact on mental health and productivity.

Dan Sullivan’s secret to staying focused and productive in the digital age? Treating his attention as his most valuable property (i.e., being highly selective about what information and media he consumes).

Podcasts have become the most trusted form of media available today.

Resources:

The 4 C’s Formula by Dan Sullivan

Your Attention: Your Property by Dan Sullivan