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Ever wondered how the world's most efficient entrepreneurs are leveraging artificial intelligence? In this illuminating episode captured live at the Mindset in Action event, web design veteran Cheryl Laidlaw reveals the transformative potential of AI for small business productivity.

The conversation quickly dispels the common misconception that AI is simply ChatGPT. Cheryl, who's been building websites for 22 years, initially feared AI might take her job – then made the strategic decision to master it instead. Her candid assessment? While reports suggest AI saves business owners 30% of their time, she's actually doubled her business capacity through strategic implementation.

We explore the remarkable difference between free and paid AI services, with Cheryl detailing how she's created approximately 20 specialised AI "assistants" for different business functions. The results are astonishing – tasks that once consumed hours now take seconds. Her proposal process exemplifies this efficiency: recording client discovery calls, feeding the transcript into her custom AI assistant, and generating comprehensive proposals instantly.

The episode doesn't shy away from important considerations. Cheryl addresses sustainability concerns (every five AI prompts uses roughly the same energy as boiling a kettle), privacy implications when handling client data, and the embarrassing pitfall of publishing obviously AI-generated content without personalisation. Her practical advice emphasises that AI should complement your business toolkit, not replace your unique voice and expertise.

Ready to transform your relationship with technology and reclaim hours in your week? This episode is your practical roadmap.

Connect with Cheryl Laidlaw on LinkedIn or Website

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Edited and produced by Donna Eade

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