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What happens when you build a massive social media following only to discover they're not your ideal clients? Marketing expert Janine Coney reveals her unexpected journey from Instagram influencer to successful business coach on this episode of the Mindset in Action podcast.

After amassing an enviable Instagram following (beyond that coveted 10K mark), Janine made a startling discovery: her impressive audience wasn't translating into paying clients. Despite receiving free products and event invitations, she wasn't leveraging her true zone of genius in marketing and branding. This disconnect forced a pivotal decision that would transform her business approach entirely.

With refreshing honesty, Janine shares the challenges of pivoting away from an established audience to rebuild one aligned with her business goals. She offers practical strategies for entrepreneurs looking to build quality followers rather than simply chasing numbers. From selecting the right platforms where your ideal clients actually spend time to creating content that resonates with them, her advice cuts through typical social media myths.

"People connect with people, and you need to make sure that you are as authentic as you can be," Janine emphasizes, warning against blending in with trending language or approaches that don't reflect your true self. Her three-point action plan provides immediate steps to review your social presence, establish consistency, and craft compelling bios that speak directly to client needs.

Whether you're just starting your audience-building journey or wondering why your large following isn't converting to sales, this conversation offers invaluable insights into creating a social media presence that attracts the right people—those who will actually buy from you, not just follow you. Listen now to transform your approach to audience building and stop wasting time on followers who'll never become clients.

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