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Pizza Hut: From Iconic Brand to Second Place

Pizza Hut: From Iconic Brand to Second Place

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Once the leading national pizza chain, Pizza Hut has seen a decline due to increased competition, a lack of innovative menu items, and a slow adaptation to delivery trends. Once famous for family dining and creative offerings, the brand now trails Domino's and has closed hundreds of locations. Efforts to revamp the menu and rebrand have mostly failed, but Pizza Hut continues to adapt in hopes of regaining its former glory.

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