If you’ve ever wondered how Pinterest could actually help your podcast grow—without adding a hundred new tasks to your plate—this conversation is the lightbulb moment you’ve been waiting for.

In this episode, Laura sits down with Patty Farmer, a master of strategic content repurposing and long-game marketing, to explore how podcasters can tap into Pinterest not as a social platform, but as a search engine built for discovery. Patty shares how one well-placed pin can keep your content working for you for months (or even years), and why the key to Pinterest isn’t volume—it’s intention.

Together, they dive into simple strategies for turning your podcast episodes into evergreen pins, choosing the right keywords without overthinking it, and using smart link systems so your traffic is always pointed in the right direction. If you’re tired of the short shelf life of social posts and want a quieter, more sustainable way to grow—this one’s for you.

Key Takeaways:

• Why Pinterest should be part of your podcast growth strategy—even if you’re not “visual”

• The difference between static and video pins (and when to use each one)

• How to batch content without burning out or reinventing the wheel

• What it really means to “keyword” your pins and how to keep it simple

• The link-shortening trick that keeps your content evergreen, even when your offers change

Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership Schedule a PinChat with Laura: laurarike.com/pinchat

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG: instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Patty Farmer is an award-winning Marketing & Media Strategist, dynamic International Speaker, Podcast Host, Magazine Publisher, and 7-Figure Event Producer based in Dallas, TX. With her proven strategies, she helps entrepreneurs attract, engage, and convert their ideal clients with confidence and clarity.

Whether on stage, behind the mic, or coaching one-on-one, Patty’s energy and insights inspire action and drive success. She specializes in working with service-based women entrepreneurs, small business owners, coaches, and content creators to define their target audience, communicate their value, and package their expertise into profitable products and services.

Follow Patty on Pinterest:

https://www.pinterest.com/PattyFarmerCEO

Check out her digital magazine:

m3digitalmag.com

And listen to her podcast:
https://podcasts.apple.com/us/podcast/marketing-media-money/id1486122729

If Pinterest has ever felt overwhelming, this episode is your exhale.

In this episode, Laura sits down with Cary Ouellette—a mindset and emotional wellness expert who helps women break through anxiety and self-sabotage—to map out a calm, strategic Pinterest plan that truly honors her business. Together, they walk through how to use Pinterest to align with seekers searching for inner peace and self-growth—without dancing, chasing trends, or feeling like you’re failing the algorithm game.

Laura debunks the myth that you need to post 15 times a day and offers a realistic plan for showing up with intention, batching pins with ease, and tapping into Pinterest as a powerful long-game platform. If you’ve ever felt like you’re doing too much, too inconsistently, or wondering why Pinterest traffic isn’t converting, this one is packed with golden answers.

Whether you’re helping people heal, manifest, or grow—you’ll walk away ready to create content that sticks and attracts the people you’re here to serve.

Key Takeaways:

• Pinterest is not social media—it’s a visual search engine with evergreen potential. Pins last longer, and pressure to “keep up” isn’t required.

• You don’t have to pin daily. Laura breaks down why 3x per week is more than enough if done consistently and with intention.

• Batching is your best friend. Learn the 4-step process for keyword research, content pillars, and repurposing content the smart way.

• Video pins vs. static pins—how to use both without burning out, and what short-form videos work best.

• Why keyword alignment matters more than traffic numbers—and how to diagnose what’s not converting.

• Pin design tips using Canva and how to leverage AI-generated visuals to speed up content creation while staying on-brand.

  
  

  Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership

  Pinterest Rock Stars Course – Starts at $97 for sustainable, soul-aligned strategy: laurarike.com/rockstars

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG: instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Cary Ouellette, helps women with anxiety or those with big goals who keep hitting walls become the CEO of their minds, manifest their dreams, and receive divine guidance through channeling.

Learn more about Cary on her website: http://caryouellette.com/

And follow her on Pinterest:

https://www.pinterest.com/carymomo3/

In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her.

Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver.

Key Takeaways:

• How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goals

• Using Pinterest as a lead generator for video-based offers and high-converting freebies

• How Pinterest search differs from social media—and what that means for your content strategy

• Tips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formats
  

Whether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG: instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact.

Learn more about Ginna on her website: gethypemedia.com

DM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator