What’s the secret to company scaling? According to Peter Ikladiouis, product-led growth pioneer and RevOps expert, it’s not about secrets or luck—it’s strategy.

Most companies talk a big game about growth, but few have the operational muscle to make it sustainable. That’s where Revenue Operations (RevOps) steps in.

In this episode of Go To Market with Dr. Amy Cook, Peter explains that RevOps drives efficient growth fast by aligning sales, marketing, and customer success. Think of it like a game of Snakes and Ladders: while others slide backward on outdated processes, RevOps leaders can empower GTM strategies to climb quickly toward scalable, repeatable success.

What makes RevOps so relevant right now? For Peter, it’s the realization that scaling is a formula, not a free-for-all. Growth used to be about throwing bodies at problems. It’s about building smarter systems that unlock revenue potential without burning out your team or your budget.

Learn how RevOps can provide the framework for disciplined, data-driven expansion—with no more guessing and no more gut feels—just aligned teams, clean data, and measurable progress. Because let’s face it. If you’re not thinking about how RevOps accelerates efficient growth for your business, you’re already falling behind.