About Pete Mastin:

Pete is the founder of Learnie. Pete has exited from startups, as well as worked in senior leadership in public companies. He was the founder/CTO of MulticastMedia. That company was acquired by Kit Digital in 2010. He also took on the role of CEO at Jolokia, where, after pivoting the company, they were acquired by the publicly held Canadian company NextechAR in 2020. Between those adventures, he worked in the AI solutions group at IBM's Watson Media and ran the content delivery and IP business for Internap (another public company).

In this episode, Jim and Pete Mastin discuss:

• Pete’s journey from software engineer to multi-startup founder
• Why traditional long-form training videos fail in today’s workforce
• The importance of capturing tribal knowledge before it walks out the door
• How microlearning increases knowledge retention and engagement
• How operational leaders can better support frontline teams through easy, community-driven training

Key Takeaways:

• Most corporate training fails because it isn’t built for the way people work and learn today. Deskless workers, short attention spans, and outdated systems have created a disconnect in how companies transfer knowledge.
• Community microlearning creates powerful engagement. When content comes directly from internal experts — not actors or outsourced trainers — people retain it better and feel more connected.
• Recognition is retention. Giving employees a platform to share their expertise validates their value and increases loyalty, reducing turnover in the process.
• Great training should be fun, fast, and mobile-first. Pete’s platform proves that two-minute, authentic videos created by peers outperform hour-long, check-the-box training every time.
• Innovation in learning is just beginning. With AI integrations and community-led tools, the future of workforce education is evolving rapidly, and leaders need to embrace it or fall behind.

"If you want to actually create content that people will retain the knowledge they're given, it needs to have a certain type of format. And I think we've got the secret sauce on that." – Pete Mastin

Connect with Pete Mastin:

Website: www.mylearnie.com/ | www.learnie.ai/

LinkedIn: https://www.linkedin.com/in/petemastin/

Connect with Jim Hardwick:

Website: www.mag-sig.com

Book: https://www.mag-sig.com/ebook

Email: jim@mag-sig.com

LinkedIn: https://www.linkedin.com/in/jimhardwick/