Performance marketing and eCommerce
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Performance marketing and eCommerce
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What’s the deal with the performance marketing world lately?
X is growing, Reddit suddenly improved in search rankings, Meta is blooming for eCommerce businesses, Google is losing its dominance with younger audiences, TikTok remains in the US…?
It’s not easy to stay on top of all these trends but luckily we have the right man to unravel this whole mess for us.
Goran Čandrlić is a performance marketing expert with 20 years of experience. He worked with numerous startups, scaleups, and Fortune 500 companies in eCommerce, travel, SaaS, cloud computing, and high behaviour.
· How to then structure the campaign hierarchy on Google and Meta ads
· First-party data and attribution, where to start, what should we look out for?
· Can GA4 be the right tool for eCommerce businesses or shall we explore other platforms?
· How do CRMs and CDPs fit into performance marketing?
Stay tuned and enjoy this interesting walk through the performance marketing and eCommerce landscape.
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