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Ever wondered why your veterinary job advertisements aren't attracting the right applicants? The answer might be simpler than you think.

Welcome to Episode 225 of Veterinary Voices, where we kick off an exciting new series about how to advertise job vacancies to build your stellar teams in the veterinary profession.

Today, we're diving into a game-changing approach that transformed one clinic's year-long recruitment struggle into a successful hire within just two months: storytelling in job advertisements.

Most veterinary roles share similar technical requirements – what truly sets positions apart are the people, environment, and culture. Traditional bullet-point job listings fail to capture these crucial differences. Through storytelling, you invite potential applicants to imagine themselves within your clinic's unique narrative.

Rather than stating "We're hiring a veterinarian," paint a picture: "Picture yourself walking through the doors of a welcoming clinic where the laughter of the team competes only with the tap of paws waiting patients."

Julie South shares three practical strategies to incorporate storytelling into your recruitment process: describing a day in the life at your clinic, celebrating your practice's unique "wow factors" (flexible schedules, work-life balance, team camaraderie), and highlighting the patients and clients that make your community special.

These approaches help applicants envision their future at your practice, creating emotional connections that bulletpoints simply cannot achieve.

The proof is in the results – clinics using this storytelling approach are connecting with jobseekers who specifically want to work in their environments, not just anyone looking for a job.

Ready to transform your recruitment strategy? Visit VetClinicJobs.com, where Lizzie will help you craft compelling narratives that attract the perfect additions to your team.

Hit that "follow" button to automatically tune in next week as Julie explores team culture and its critical role in attracting ideal job applicants!

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

Recent Massey University Veterinary Science Graduate, Dr Aodhan Wildbore, shares what truly matters for veterinary graduates starting their careers. His experience at Wanganui Vet Services showcases how essential proper mentoring is for new professionals – making the difference between thriving or leaving the profession entirely.

Aodhan's no-holds-barred insights shatter common fears about first veterinary positions. "I actually don't feel like a new grad really," he shares, describing a practice where new graduates receive both freedom and robust support.

Unlike clinics where experienced vets reject new approaches, Aodhan works with senior practitioners who value fresh knowledge while providing guidance without micromanagement.

His most satisfying case to date? Diagnosing a BVD outbreak in a herd – a complex situation where he applied thorough diagnostics and implemented management protocols with appropriate backup from experienced colleagues.

Beyond clinical practice, Aodhan offers thought-provoking perspectives on the declining number of men entering veterinary medicine. He suggests limited exposure may be the culprit: "Guys are somewhat shielded from the industry in terms of exposure."

This cultural shift presents challenges for the profession's diversity. For anyone considering Whanganui as their next destination, Aodhan's experience as a newcomer has been overwhelmingly positive, finding the community welcoming and accepting far sooner than the "five years to be accepted" he'd been warned about.

Ready to find your place in a clinic that lifts you up? Wanganui Vet Services and its sister clinic, Vets on Carlton are seeking veterinarians who are motivated, flexible and people-oriented. Visit vetclinicjobs.com/vets-on-carlton to learn more about joining a team where you'll be empowered to grow while delivering exceptional care.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Send us a text

Ever wondered what makes a veterinary practice truly special? It's not just about the facilities or location—it's about creating a culture where every team member feels valued, supported, and empowered to use their full range of skills.

In this chat with Bridget Swart, head veterinary nurse at Vets on Carlton in Whanganui, we talk about the daily rhythms of a clinic that's earned an impressive 4.7-star rating from its own employees.

Bridget shares her journey as a "transplant" to this seaside community, where she's found not just professional fulfilment but a perfect setting for raising her young family.

What becomes immediately apparent is how this clinic approaches teamwork. From organised morning rounds to the mutual support team members offer one another during challenging days, there's an genuine camaraderie that can't be manufactured.

Perhaps most significantly, veterinarians at the practice fully utilise their nurses' skills—from administering pre-meds to intubating patients, placing catheters, and conducting x-rays. This approach not only increases job satisfaction for nursing staff but creates a more efficient workplace where everyone can focus on what they do best.

For veterinary professionals considering their next move, Whanganui offers a compelling alternative to big-city practice. As Bridget puts it, the "slower pace" and family-friendly amenities create the perfect work-life balance, while the clinic's commitment to continuing education ensures career development doesn't stagnate.

Whether you're a veterinarian looking for your next position or simply curious about what makes a veterinary workplace thrive, this episode provides valuable insights into creating a sustainable and fulfilling veterinary career.

If you're ready to discover if Vets on Carlton might be your perfect next move you owe it to yourself to check them out!

Check out Tania's Job Video.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs