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Paris Talks Marketing

Paris Talks Marketing

De: Hop Online
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!Copyright Hop Online™ 2024 Economía Marketing Marketing y Ventas
Episodios
  • How to Build Cybersecurity Companies Right with Lalit Shinde
    May 29 2025

    In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space.

    Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, including overreliance on direct sales, unclear pricing, and targeting the wrong customers.

    He discusses why channel partnerships offered a more effective path and how a clear focus helped drive growth. The conversation also looks at the role of AI in cybersecurity, including how to position it as a tool that supports human teams rather than replaces them.
    Lalit also introduces Continuous Threat Exposure Management, a model that gives CISOs real-time insight into risk and offers a more practical approach than traditional risk assessments.

    Topics Covered:

    1. Going from $0 to $25M in revenue
    2. Avoiding GTM and pricing missteps
    3. When and why to use channel sales
    4. AI’s real role in cybersecurity
    5. CTEM vs. periodic risk assessment

    Tune in to refine how you build, grow, or improve your cybersecurity brand.

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    39 m
  • Cybersecurity, Strategy, and Leadership: Barry Mainz, CEO of ForeScout
    May 22 2025

    What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems?

    Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded.

    Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy.

    This is a clear, practical conversation about leadership, risk, and the people behind the systems.

    What You’ll Hear

    1. What messaging actually lands with security buyers
    2. How ForeScout balances AI automation with human control.
    3. What it takes to keep teams focused when the pressure doesn’t stop
    4. How ForeScout works with government and critical infrastructure
    5. The leadership habits that drive long-term trust

    🎧 Like this episode?
    Share it and leave us a review! Then subscribe to get more real-world stories from the people doing the work.

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    35 m
  • The Future of LTV with Ido Weisenberg| Voyantis.ai
    Mar 4 2025

    Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.

    In this Episode:
    - The role of AI in predicting customer LTV
    - How predictive analytics improves ad spend efficiency
    -Why finding the right co-founder is crucial for startup success
    -How B2B SaaS companies can maximize ROI with value-based bidding
    -Overcoming short-term vs. long-term revenue challenges
    -The future of cookies and first-party data strategies
    -How Voyantis helps companies scale with data-driven growth

    Resources and Links
    1. Voyantis -voyantis.ai
    2. LinkedIn- Ido Wiesenberg
    3. LinkedIn-Paris Childress

    Más Menos
    45 m
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