PR/etty Average Podcast Por Bayly PR arte de portada

PR/etty Average

PR/etty Average

De: Bayly PR
Escúchala gratis

Acerca de esta escucha

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

Ciencias Sociales Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas Relaciones
Episodios
  • All the internet girlies are pop stars now

    All the internet girlies are pop stars now
    Jul 7 2025

    This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&As—because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite cultural shift right now: the "internet girl to pop star" pipeline - think Addison Rae, Sabrina Carpenter, Olivia Rodrigo, and the wild, brilliant PR transformations that took them from so-called "cringe" internet personas to full-blown pop culture icons. Expect some laughs, a few lightbulb moments, and the usual rollercoaster of tangents. Just another classic week at BPR HQ.

    Follow us on IG: https://www.instagram.com/baylypr/?hl=en

    Follow us on TikTok: https://www.tiktok.com/@baylypr

    Visit our Website: https://www.baylypr.com/

    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Más Menos
    36 m
  • The new rules of media with Gemma Acton

    The new rules of media with Gemma Acton
    Jun 23 2025
    In this episode of PR/etty Average, Lucinda Bayly is joined by Gemma Acton, one of Australia's most respected media and finance voices, for a wide-ranging and insightful conversation on the ever-changing landscape of journalism — and how PR professionals can meaningfully adapt. With a career spanning global finance, broadcast journalism, and newsroom leadership at Seven Network, Gemma shares her perspective on the digital-first shift, the rise of social platforms as story sources, and the increasing importance of relevance and timing in media pitching. She offers practical advice on how PRs can better understand newsroom demands, choose the right journalists for the right angles, and build enduring, respectful relationships in an era of shrinking newsrooms and non-stop cycles. The episode also explores deeper industry challenges — from the emotional toll of frontline reporting to the exodus of early-career journalists into comms roles. Gemma speaks candidly about the resilience and passion required to build a long-term career in journalism, and the growing value of community-first storytelling across platforms like podcasts and social media.

    Gemma Acton's website: gemmaacton.com

    Follow us on IG: https://www.instagram.com/baylypr/
    Follow up on TikTok: https://www.tiktok.com/@baylypr
    Visit our website: https://www.baylypr.com/
    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Más Menos
    45 m
  • Are all frogs gay?

    Are all frogs gay?
    Jun 9 2025

    In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “Riddle Me This”, where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift gears into some fresh case studies and marketing deep dives. Lucinda dissects the clever chaos of Hailey Bieber’s Vogue cover, the hilarious clapbacks in her viral “what’s in my bag” video, and the art of turning haters into headline gold. Lucinda also explores The Ordinary’s NYC storefront campaign, including their very on-brand egg carton giveaway, and Lulu unpacks Stella Artois’ 2024 ‘Steal Artois’ campaign and what made it so successful. Smart, slightly unhinged, and packed with hot takes — it’s business as usual at PR/etty Average.


    Follow us on IG: https://www.instagram.com/baylypr/
    Follow up on TikTok: https://www.tiktok.com/@baylypr
    Visit our website: https://www.baylypr.com/
    Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

    See omnystudio.com/listener for privacy information.
    Más Menos
    35 m
Todavía no hay opiniones