“It’s launch day… and I’m somewhere between excited and terrified.”

After months of late nights, bug hunts, and quietly rebuilding something I’ve believed in for years, the newly redesigned PETALS app is finally live. And I’m bringing you with me — the nerves, the hiccups, the actual launch moment.

This episode’s not polished. It’s real. From pressing the button… to fixing what broke straight after… to finally seeing it live.

🎥 What you’ll see:

• Launch day behind the scenes: nerves, debugging, and merge conflicts
• A full walkthrough of the new PETALS design
• Why I paused the party (and what I’m planning instead)
• Busting the myths of entrepreneurship — turns out it’s not all tech bros and big exits
• “This isn’t just a side project anymore.”

If you’ve ever shipped a product, or wanted to, this one’s for you.

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🌐 LINKS

• Try the redesigned PETALS app for free: https://app.petals.team
• Busting the myths of startups: https://theideaistheeasypart.com
• Drop me a message: si@petals.team

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🌸 QUOTE:

“We knew the concept was okay… but I was never quite happy with the design. So we rebuilt it—properly this time.”

CHAPTERS

• 00:47 Initial feedback is promising
• 02:19 Myths about Startups
• 04:06 Launching in 5...
• 05:08 Press the button
• 10:19 It's deployed!
• 11:35 Take 2
• 11:59 Time for a live demo
• 16:31 We are good
• 17:20 There we have it
• 17:41 When's the party?

Support PETALS by contributing to their tip jar: https://tips.pinecast.com/jar/petals

Find out more at https://petals.pinecast.co

We’re back in our new fortnightly rhythm! In this snapshot, I share progress on the PETALS app ahead of launch, reflect on personal mindset shifts, and open a big question for the community:

How should leaders be using PETALS data? And… should we be factoring in our personal lives when thinking about team health?

I also tease a second upcoming book feature for PETALS and open the doors to early access for new and returning users. Loads of good things blooming right now 🌿

👇 Check out the chapters below and join the conversation in the comments.

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⏱️ CHAPTERS

• 01:02 – PETALS scores
• 01:37 – App launch plans and final tidy-up
• 03:11 – Big news: PETALS is featured in another book! 📚
• 04:05 – Early access is here – get on the beta list 🌱
• 04:35 – Back to the leadership question
• 05:10 – Should PETALS include personal life factors?
• 07:10 – Team prompt: How do you surface team data to leadership?
• 07:31 – Final thoughts and what’s next 🌼

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Want early access to the new app? 👉 Email me at si@petals.team or DM on socials to join the beta list.

Thanks for growing with us 🌿

Support PETALS by contributing to their tip jar: https://tips.pinecast.com/jar/petals

Find out more at https://petals.pinecast.co

This week, I’m diving into the subtle but powerful shift from talking about people to focusing on capabilities. From team topologies and tooling to how we’re using AI as assistive intelligence, PETALS Weekly #15 is all about growing lean teams with clarity and care.

CHAPTERS

00:20 Scores take a dip 00:38  Eating dog food 03:37  Team topologies and capabilities 05:07  Assistive intelligence for PETALS 06:09  Heroku ChatOps in Slack 07:08   Enhancing a lean product team 07:44 Team Onion workshop 08:19  Back in 2 weeks 08:55 Your team prompt

Support PETALS by contributing to their tip jar: https://tips.pinecast.com/jar/petals

Find out more at https://petals.pinecast.co