Are destination weddings the pinnacle of success? In this episode, filmmaker and creative entrepreneur Hannah McGinty pulls back the curtain on what it really takes to land and sustain destination wedding gigs. As she prepares for her first paid international wedding in Portugal, Hannah shares the years of behind-the-scenes work, strategic marketing, and personal sacrifice that made it possible. This episode challenges the aesthetic-driven pressures of the wedding industry and offers a grounded perspective on building a business that’s actually aligned with your life—not just your Instagram feed.

Whether you're dreaming of filming all over the world or wondering if you can thrive in your own city, this episode will help you redefine success on your own terms.

Key Topics Covered:

• The hidden costs and long game of booking destination weddings
• How styled shoots and strategic marketing build credibility
• Questions to ask before pursuing destination work
• The silent pressure to appear successful in the wedding industry
• Why sustainability and alignment matter more than location
• How to market yourself without losing sight of what really matters

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.

#DestinationWeddings #WeddingVideographer #CreativeBusiness #FilmmakerLife #BusinessSuccess

Grab your spot for the workshop before it's gone: https://bookedbystrategy.thrivecart.com/bbs-workshop-2025/

Follow our speaker lineup!
@jailong.co
@justinportermedia
@laylee_emadi
@jac.kalaher
@memoir.film
@entrepreneurialoperatingsystem

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.

#WeddingVideographyWorkshop #WeddingVideographer #WeddingVideographerPodcast #WeddingVideography

If you're a wedding videographer trying to stand out in a crowded market, content marketing rooted in storytelling is your superpower. In this episode, Jese Gary sits down with filmmaker and creative entrepreneur Hannah McGinty to explore how wedding videographers can use intentional, story-led content to grow their brand, attract aligned couples, and convert followers into clients. From behind-the-scenes footage to educational posts to reels that actually resonate, they break down what works—and what doesn't—when building visibility in the wedding industry. This is your guide to marketing with meaning and growing a business built on connection, not just aesthetics.

Key Topics Covered:

• Why storytelling is the most effective form of content marketing for videographers
• How to showcase your work and your brand values through content
• Approach to social media and video strategy
• What types of content build trust with potential couples
• Turning your creative process into shareable, scroll-stopping content

Connect With Us:

• Follow Jese Gary on Instagram @greeneyedambition
• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content.

#WeddingVideography #ContentMarketingForCreatives #OutsmartTheHustle #StoryDrivenMarketing #CreativeEntrepreneur #AuthenticBranding #ContentThatConverts

What does it really take to grab attention and create real engagement on social media? In this episode, we dive into how to make your audience problem-aware—the first step to turning casual followers into loyal clients. Learn how to use your top-pinned posts, story highlights, and captivating hooks to stop the scroll and speak directly to your ideal clients’ pain points. Whether you're a service provider, creative entrepreneur, or coach, this conversation will help you rethink your content strategy and craft messaging that actually converts.

Key Topics Covered:

• Why it’s important to make your audience problem-aware to boost engagement
• How to hook your audience with real, relatable pain points
• Examples of attention-grabbing strategies that make people stop scrolling
• The psychology behind effective content (and what NOT to do)
• How to position your offers as the must-have solution

Register for the Film Business Course Workshop

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Host: Hannah McGinty
Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#OutsmartTheHustle #CreativeBusinessTips #SocialMediaStrategy #ProblemAwareMarketing #ContentThatConverts

What does it really mean to hire the right person—and how do you know they’re in the right seat? In this episode, Hannah sits down with seasoned entrepreneur and business coach Ray Myers to break down one of the most overlooked keys to sustainable growth: values-aligned hiring. Whether you’re a solopreneur ready to make your first hire or scaling a growing team, this episode will help you rethink your approach to leadership, delegation, and long-term business strategy.

Key Topics Covered:

• How to define your core values and use them in the hiring process
• The “right person, right seat” framework and why both are non-negotiable
• Common hiring mistakes that can kill company culture
• Why visionary entrepreneurs must learn to delegate for real growth
• How to build a business that runs without you—and why that’s the ultimate goal

Register for the Film Business Course Workshop

Resources Mentioned:

• Ray Myers: LinkedIn
• EOS (Entrepreneurial Operating System)

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Host: Hannah McGinty
Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#OutsmartTheHustle #CreativeBusinessTips #ScaleWithStrategy #RightPeopleRightSeats #VisionToVictory

Episode Description:
Learn how to boost buyer confidence and close more sales by focusing on the four key drivers that make clients say “yes.” In this episode, Hannah shares her biggest takeaway from the Creative Educator Conference—how understanding what your buyer needs psychologically can transform your marketing, messaging, and overall sales strategy.

Key Topics Covered:

• The 4 C’s of buyer confidence: competence, connection, capacity, and clarity
• How to identify gaps in your sales process that may be causing objections
• Why empowering your buyers is more important than convincing them
• The critical questions clients are silently asking before making a purchase
• How to create a clear and confident sales message that converts

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Outsmart the Hustle podcast
• Creative Educator Conference
• Danait Berhe: @danaitbg

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Host: Hannah McGinty
Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#BusinessStrategy #MarketDifferentiation #EntrepreneurTips #ClientExperience #BrandStrategy

Dreaming of becoming a destination wedding videographer? In this episode of Outsmart the Hustle, host Hannah McGinty shares her journey from aspiring filmmaker to shooting weddings around the world. Recorded from Utah after an amazing engagement shoot at the Bonneville Salt Flats, Hannah breaks down how she books destination weddings, secures dream clients, and stays consistent in marketing to attract high-end clientele.

Key Topics Covered:

• How to land destination wedding gigs—even if you're just starting out
• The power of strategic marketing and showcasing the work you want to book
• Why patience and long-term vision are essential for success in the creative industry
• How to pivot when your current clientele isn’t aligned with your dream clients
• Building a brand that attracts high-paying, ideal clients

Resources Mentioned:

• Booked by Strategy: A Film Business Course
• Outsmart the Hustle Podcast

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Host: Hannah McGinty
Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#DestinationVideographer #BookedByStrategy #WeddingFilmmaking #OutsmartTheHustle

Filmmaking disasters are inevitable—but how you handle them makes all the difference. In this episode from the Memoir Mastery Workshop in Washington, DC, host Hannah McGinty shares real-world experiences and expert strategies for overcoming unexpected challenges on set. From equipment malfunctions to last-minute schedule changes, learn how to stay calm, adapt quickly, and turn potential disasters into opportunities.

Key Topics Covered:

• The most common filmmaking disasters and how to prevent them
• Why backup gear and data redundancy are essential for every shoot
• The importance of flexibility when things don't go as expected
• How to communicate effectively with your team under pressure
• The role of contracts and insurance in protecting your business

Resources Mentioned:

• Booked by Strategy: A Film Business Course
• Outsmart the Hustle Podcast

Connect With Us:

• Follow @BookedByStrategy on Instagram
• Follow @Outsmart the Hustle on Instagram
• Join our free FB Group

Host: Hannah McGinty
Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#FilmmakingTips #CreativeEntrepreneur #BusinessPreparedness #WeddingFilmmaking #OutsmartTheHustle