McKay explores the profound truth that our lives are shaped by our choices in this latest instalment of the Open Your Eyes podcast. From celebrity comebacks to devastating wildfires and artistic dedication, he illustrates how embracing "everything is a choice" empowers us to move beyond circumstance, take responsibility, and consciously design a life of purpose and fulfillment.

Illustrating the real-world impact of decisions, our host draws upon such examples as a California wildfire, where proactive choices saved homes, and a professor's financial advice leading to debt-free living. He highlights the disciplined choices of artists like Picasso and Julie Andrews, alongside the compounding power of small daily actions. Stories of Suze Orman turning disaster into success and Ruth Pfau dedicating her life to service after a pivotal decision underscore how conscious choices redefine our paths. In essence, McKay encourages listeners to recognize their agency, define who they want to become, and use the power of choice to steer their lives intentionally.

Main Themes:

• "Everything is a choice" as a core empowering principle.
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• Small, consistent choices compound over time.
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• Taking 100% responsibility for actions and outcomes.
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• Defining who you become is crucial.
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• Discipline can create freedom.
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• Proactive decisions prevent disaster and build success.
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• The "trim tab" effect: small choices steer life's direction.
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• Pivotal choices can redefine a life's path.

Top 10 Quotes:

"We get to choose to live the life we have."

"The world gets out of the way for people who know what they want and where they're going."

"Every disciplined effort has its own multiple reward."

"The choices we consistently make have a compounding effect on our life."

"Little, everyday decisions will either take you to the life you desire or disaster."

"The day you graduate from childhood to adulthood is the day you take full responsibility for your life."

"Some people regard discipline as a chore. For me, it's a kind of order that sets me free."

Show Links:

Open Your Eyes with McKay Christensen

In today’s very special episode of Open Your Eyes, McKay explores personal branding's impact, showing how shaping your narrative fosters growth. Inspired by Mother Teresa's legacy, our host stresses that individuals are now their own powerful brands, as he discusses purpose, authenticity, and strategically building reputation for influence and fulfillment.

Throughout the episode, McKay shares insights from his career and academia, noting personal brands combine attributes, actions, and value communication. He goes on to explain that others' perception is key - people connect with the individual, making a defined brand vital for success. His stories of "Blue Collar Discipline" Jordan and Coach Knight show how living a defined brand unlocks potential and inspires. Overall, McKay concludes that consciously building your brand is about becoming, not just achieving.

Main Themes:

• Understanding personal branding as the intentional shaping of your reputation and narrative.
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• The power of aligning your actions and life with a defined promise or purpose, as exemplified by Mother Teresa.
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• Recognizing that individuals are the new brands, and your personal story has immense value.
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• The importance of self-awareness in identifying your unique attributes, skills, and values for brand building.
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• How consistent, authentic communication and action contribute to a strong personal brand.
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• Learning that people "buy into you" before they buy into your product, service, or idea.
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• Practical steps for defining your brand, including self-audits and creating a personal narrative.
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• The lasting impact of a strong personal brand on personal growth, influence, and legacy.

Top 10 Quotes:

"When we can see things and ourselves as they really are, we can gain tremendous power to do and be more than otherwise possible."

"In the world today, brands are less and less logos or slogans. They're stories, values, and experiences that people emotionally connect with. And now, more than ever, people are the brand."

"We're all making a brand with our life and work, whether we're doing it on purpose or not."

"You have to realize that people buy into you before they buy into your product."

"Your personal brand is the perception others have of you. How you're seen, remembered, and yes, even talked about."

"Your brand is what people say about you when you're not in the room."

"Every effort you expend in trying to become someone better, someone of excellence, has a multiplier effect on your life."

"Who you become is infinitely more important than what you do or what you have."

"You are of more value than your past performance. You're greater than your habits."

"Make a better person of yourself and the result will be a better nation and a finer world to live in."

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Open Your Eyes with McKay Christensen

This week, McKay talks about aspects of the culture effect, including creating culture, maintaining it, and how to rescue it. He opens up with a story detailing Tonga’s devastating volcanic eruption and how the Tongan culture, which values respect and open-mindedness, helped the people weather the storm. McKay notes that, when teams or families have a strong culture, they will thrive and prosper, but, on the other hand, when culture is weak, it can destroy your team and everything you’re working for.

McKay also emphasizes that, as leaders, we have the opportunity to influence and shape the culture that drives us, and goes on to share that, to do so, we must learn to value feedback. So, make sure that you are slow to speak and quick to listen when it comes to creating a culture and values. Likewise, an influential leader will lead by example, sharing and modeling the values by which they hope their team will abide. McKay draws this episode to a close with one final piece of advice: be careful who you let join your team. All it takes is one person to totally alter your culture, so protect it and you will protect your team as well.

The Finer Details of This Episode:

• Tonga’s devastating volcanic eruption
• The fall of IBM
• Defining culture
• Influencing culture
• The importance of feedback
• Sharing and modeling values
• Why mid level managers create culture

Quotes:

"Tongans look out for each other and respect others. Many Tongans may avoid outward signs of wealth or affection. They dress in modest ways, and they're highly receptive to other people's opinion and behavior.”

“Culture can guide a team, lead a company to thrive and prosper, or culture can, like toxic ash, choke a team and cause companies to fail, or fall.”

“Most leaders don't understand culture and they don't know how to diagnose or influence it.”

“Culture can help teams be more agile, loyal and effective… Culture can also be a significant liability when it's misaligned with your strategy or values. And it doesn't matter how dysfunctional your culture may be on your team today, you can improve it with a plan and intentional effort.”

“So, like the researchers in Roseto, you may have to set up camp for a while on your team, maybe even in your family - watch, listen, and observe. See if you can uncover some of the cultural behaviors and assumptions that your team members have.”

“You see, some leaders stopped showing up for the small things. And the result? Their people do the same. What you do duplicates, so if you want to change the culture on your team, model the behavior.”

“Hire and recruit people who exemplify what culture you're trying to create. And over time, these managers will influence your entire team. So be very selective about the people you let influence your team.”

“Listen, learn, and determine where your culture is today to define the mission and values that will underpin your future culture.”

Links:

Open Your Eyes with McKay Christensen