The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.

Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?

There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.

Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.

Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.

Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

The common mistake that people go through when launching is to over-deliver.

They get really excited and want to give value.

So they give their audience everything that they got.

They overwhelm their audience with so much information that they are probably not ready to make that buying decision.

They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”

So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.

But save the “How” to solve that problem for the paid offer.

Give your audience a great launch experience, but not give away everything.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

What is the perfect ads budget?

The answer might surprise you: It’s limitless.

When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.

In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.

Find the full show notes here: https://onlinemarketingpodcast.com/turn-your-ads-into-predictable-revenue

Resources

• Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

What’s the most common mistake that people make during a launch?

They over-teach and over-deliver content.

They are thinking: “I need to deliver. I need to show up with my best stuff.”

Yes, you should definitely do that.

But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.

So find the right balance between giving value during your launch and leaving your audience to desire more.

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.

The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.

This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them.

Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future.

To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.

So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.

Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.

Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!

Are you ready to listen to your audience?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt